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検索キーワード：(件名: #Relationship marketing)
該当件数:23件
Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon
Toronto ; New York : John Wiley & Sons Canada , c1998
図書 <1010025080> [BA35465252]
Shaking the foundations : the origins of relationship marketing / edited by John Egan and Michael J. Harker
London : Sage , 2005. - (SAGE library in business and management ; . Relationship marketing / edited by John Egan and Michael J. Harker ; v. 1)
図書 <1020068990> [BA72271277]
A broad church : conceptual and theoretical developments in relationship marketing / edited by John Egan and Michael J. Harker
London : Sage , 2005. - (SAGE library in business and management ; . Relationship marketing / edited by John Egan and Michael J. Harker ; v. 2)
図書 <1020068993> [BA72271663]
Paradigm or perspective : the future of relationship marketing / edited by John Egan and Michael J. Harker
London : Sage , 2005. - (SAGE library in business and management ; . Relationship marketing / edited by John Egan and Michael J. Harker ; v. 3)
図書 <1020068997> [BA72271823]
Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.]
: pbk. - Oxford : Butterworth-Heinemann , 1998. - (The Marketing series ; . Professional development)
図書 <1020161229> [BA38071719]
The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell
New York ; Tokyo : McGraw-Hill , c1997
図書 <1010138509> [BA3259892X]
Guanxi : relationship marketing in a Chinese context / Y.H. Wong, Thomas K.P. Leung
: alk. paper,: pbk. : alk. paper. - New York : Haworth , c2001
図書 <1010266102> [BA53949137]
Essentials of CRM : a guide to customer relationship management / Bryan Bergeron
: pbk. - New York : Wiley , c2002. - (Essentials series)
図書 <1010272000> [BA58117583]
Members for life / Richard Gerson
Champaign, Ill. : Human Kinetics , c1999
図書 <1020167985> [BA46675359]
Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors
Armonk, N.Y. : M.E. Sharpe , c2009
図書 <1020240729> [BB02889057]
The customer marketing method : how to implement and profit from customer relationship management / Jay Curry with Adam Curry
New York : Free Press , c2000
図書 <1010105182> [BA46749783]
Network dynamics in international marketing / edited by Peter Naudé and Peter W. Turnbull
[Oxford] : Pergamon , 1998. - (International business and management series)
図書 <1010248136> [BA39417477]
Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm / Evert Gummesson
2nd ed. - Oxford : Butterworth-Heinemann , 2002
図書 <1010282996>
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick
San Francisco : Jossey-Bass , c2006
図書 <1020073291> [BA76327748]
Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert
Bingley, UK : Emerald JAI , 2008. - (Advances in business marketing and purchasing ; v. 14)
図書 <1020197287> [BA88203764]
Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz
: hbk. - Farnham, England : Gower , c2011
図書 <1400218973> [BB05417214]
Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan
London : Financial Times : Pitman , c1998
図書 <1210109859>
The 4A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth, Rajendra S. Sisodia
: hbk. - New York : Routledge , 2012
図書 <1400050227> [BB08324980]
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta
: cloth. - Hoboken, N.J. : J. Wiley , c2012
図書 <1400127929> [BB10589638]
Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff
: hbk. - New York : Routledge , 2019. - (Routledge studies in marketing)
図書 <1400454102> [BB2767005X]
