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検索キーワード：(標準分類: HF5415.13)
該当件数:86件
Der Absatz in der sozialistischen Industrie : Aufgaben, Methoden, Organisation / Horst Model
Berlin : Dietz , 1973. - (Schriften zur sozialistischen Wirtschaftsführung)
図書 <1020272822> [BA31837912]
Marketing 2000 : critical challenges for corporate survival / by Laura Mazur
London, U.K. : Economist Intelligence Unit. - New York, NY, USA : Business International , c1991. - (Management guides). - (Special report / Economist Intelligence Unit ; no. 2126)
図書 <1200181311> [BA17169054]
Spanning silos : the new CMO imperative / David A. Aaker
Boston, Mass. : Harvard Business School Press , c2008
図書 <1020182923> [BA88131619]
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins
: hard,: paper. - New York, NY : Palgrave Macmillan , 2008
図書 <1020212128> [BA89125553]
Marketing management / Philip Kotler, Kevin Lane Keller
14th ed. - Boston ; Tokyo : Prentice Hall , c2012
図書 <1020272241> [BB05768434]
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins
7th ed. - New York : McGraw-Hill/Irwin , c2011
図書 <1020221106> [BB01551805]
Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin
: pbk. - Chichester : Wiley , 2010
図書 <1020223331> [BB01753865]
Strategic market management / David A. Aaker
: pbk. - 4th ed. - New York ; Chichester : Wiley , c1995
図書 <1204108218> [BA25280680]
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons
New York : Wiley , c1995
図書 <1210008875> [BA26162260]
Strategic control of marketing finance / David Haigh
London : Financial Times : Pitman , 1994
図書 <1210028312> [GA62332412]
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995 / Steffen Jørgensen, Georges Zaccour (eds.)
Berlin : Springer , c1996. - (Lecture notes in economics and mathematical systems ; 444)
図書 <1210043456> [BA28872609]
Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes
Boston : Harvard Business School Press , c1995
図書 <1210009946> [BA26045121]
Marketing management and information technology / Keith Fletcher
2nd ed. - London : Prentice Hall , c1995
図書 <1210010254> [BA26343232]
Computer modelling and expert systems in marketing / Luiz Moutinho ... [et al.]
London ; New York : Routledge , 1994
図書 <1210013061> [BA23888838]
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché
2nd ed. - Irwin : Chicago , c1995. - (The Irwin series in marketing)
図書 <1210013082> [BA26756210]
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
3rd ed. - Burr Ridge, Ill. : Irwin , c1994. - (The Irwin series in marketing)
図書 <1210013198> [BA2305726X]
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
Burr Ridge, Ill. ; Boston : Irwin , c1993. - (The Irwin series in marketing)
図書 <1210013341>
Competitive positioning : the key to market success / Graham J. Hooley and John Saunders
: pbk. - New York ; Tokyo : Prentice Hall , 1993
図書 <1210013935> [BA21132692]
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star
: Intl. ed. - Englewood Cliffs, N.J. : Prentice Hall , c1991
図書 <1210014581> [BA12520329]
Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché
2nd ed.. - Chicago : Irwin , 1996. - (The Irwin series in marketing)
図書 <1210015449> [BA27770079]
