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<図書>
SAGE library of marketing

出版者 London : SAGE
本文言語 und
別書名 異なりアクセスタイトル:Sage library in marketing

書誌詳細を表示

書誌ID 1020102020
NCID BA8005120X WCLINK

子書誌情報を非表示

1 International marketing / edited by Masaaki Kotabe : set - v. 6. - London : SAGE , 2006, c2007
2 Fundamentals of marketing research / edited by Naresh K. Malhotra : set - v. 6. - Los Angeles : Sage , 2007
3 . Critical marketing studies ; v. 1 The development of critical perspectives in marketing / edited by Mark Tadajewski and Pauline Maclaran Los Angeles : Sage , 2009
4 . Critical marketing studies ; v. 2 Theoretical and empirical perspectives in critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran Los Angeles : Sage , 2009
5 . Critical marketing studies ; v. 3 Marketing, ethics and society : critical reflections / edited by Mark Tadajewski and Pauline Maclaran Los Angeles : Sage , 2009
6 . Marketing strategy ; v. 1 Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought / edited by John W. Cadogan Los Angeles : SAGE , 2009
7 . Marketing strategy ; v. 2 Marketing strategy processes and tools / edited by John W. Cadogan : set. - Los Angeles : SAGE , 2009
8 . Marketing strategy ; v. 3 Marketing-mix strategies : product strategy and promotion strategy / edited by John W. Cadogan : set. - Los Angeles : SAGE , 2009
9 . Marketing strategy ; v. 4 Marketing-mix strategies : distribution strategy and pricing strategy / edited by John W. Cadogan : set. - Los Angeles : SAGE , 2009
10 . Marketing strategy ; v. 5 Marketing strategy organization and implementation / edited by John W. Cadogan : set. - Los Angeles : SAGE , 2009
11 . Marketing strategy ; v. 6 Evolving and emerging issues in marketing strategy / edited by John W. Cadogan : set. - Los Angeles : SAGE , 2009
12 . Marketing theory ; v. 1 The development of marketing theory and its philosophical underpinnings / edited by Pauline Maclaran, Michael Saren and Mark Tadajewski : set. - Los Angeles : Sage , 2008
13 . Marketing ethics / edited by N. Craig Smith and Patrick E. Murphy ; v. 1 Foundations of marketing ethics / edited by N. Craig Smith and Patrick E. Murphy Los Angeles : Sage , 2012
14 . Business-to-business marketing ; v. 1 Introducing B2B marketing / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey Los Angeles : SAGE , c2011
15 . Social marketing ; v. 1 Social marketing : conceptual frameworks and common ground / edited by R. Craig Lefebvre Los Angeles : Sage , 2013
16 . New directions in critical marketing studies ; v. 1 Critical marketing and critiques of marketing / edited by Mark Tadajewski and Robert Cluley Los Angeles : Sage , 2013
17 . Service marketing / edited by Steve Baron ; v. 1 The development of ideas for the marketing of services Los Angeles : SAGE , 2010
18 . Marketing theory ; v. 2 Major theoretical debates and contemporary issues in marketing theory / edited by Pauline Maclaran, Michael Saren and Mark Tadajewski : set. - Los Angeles : Sage , 2008
19 . Marketing ethics / edited by N. Craig Smith and Patrick E. Murphy ; v. 2 Positive marketing ethics / edited by N. Craig Smith and Patrick E. Murphy Los Angeles : Sage , 2012
20 . Business-to-business marketing ; v. 2 Channels, chains and inter-organizational relationships / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey Los Angeles : SAGE , c2011
21 . Social marketing ; v. 2 Social marketing in the developed world / edited by R. Craig Lefebvre Los Angeles : Sage , 2013
22 . New directions in critical marketing studies ; v. 2 Conceptual and ethical critiques / edited by Mark Tadajewski and Robert Cluley Los Angeles : Sage , 2013
23 . Service marketing / edited by Steve Baron ; v. 2 The creation of the sub-discipline of services marketing Los Angeles : SAGE , 2010
24 . Marketing theory ; v. 3 The impact of theory on representations of the consumer and the marketing organisation / edited by Pauline Maclaran, Michael Saren and Mark Tadajewski : set. - Los Angeles : Sage , 2008
25 History of marketing thought / edited by Mark Tadajewski and D.G. Brian Jones : set - v. 3. - Los Angeles : Sage , 2008
26 Macromarketing - a global focus : marketing systems, societal development, equity & poverty / edited by Stanley J. Shapiro, Mark Tadajewski, and Clifford J. Shultz II : set - v. 4. - Los Angeles : Sage , 2009
27 . Marketing ethics / edited by N. Craig Smith and Patrick E. Murphy ; v. 3 Normative marketing ethics / edited by N. Craig Smith and Patrick E. Murphy Los Angeles : Sage , 2012
28 . Business-to-business marketing ; v. 3 Industrial networks and B2B marketing strategy / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey Los Angeles : SAGE , c2011
29 . Social marketing ; v. 3-4 Social marketing in developing countries / edited by R. Craig Lefebvre [main],continued. - Los Angeles : Sage , 2013
30 . New directions in critical marketing studies ; v. 3 Power, resistance and marketplace boundaries / edited by Mark Tadajewski and Robert Cluley Los Angeles : Sage , 2013
31 . Service marketing / edited by Steve Baron ; v. 3 A focus on customer experience and the changing roles of customers and consumers Los Angeles : SAGE , 2010
32 . Marketing ethics / edited by N. Craig Smith and Patrick E. Murphy ; v. 4 Ethical issues in marketing / edited by N. Craig Smith and Patrick E. Murphy Los Angeles : Sage , 2012
33 . Business-to-business marketing ; v. 4 B2B marketing programmes / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey Los Angeles : SAGE , c2011
34 . New directions in critical marketing studies ; v. 4 The structuring of marketing and consumer practice / edited by Mark Tadajewski and Robert Cluley Los Angeles : Sage , 2013
35 . Service marketing / edited by Steve Baron ; v. 4 Towards a unifying marketing approach through service Los Angeles : SAGE , 2010
36 . Marketing ethics/ edited by N. Craig Smith and Patrick E. Murphy ; v. 5 New and emerging ethical issues in marketing / edited by N. Craig Smith and Patrick E. Murphy Los Angeles : Sage , 2012
37 . Social marketing ; v. 5 Applications of social marketing for sustainable behavior and environmental protection / edited by R. Craig Lefebvre Los Angeles : Sage , 2013
38 . Social marketing ; v. 6 Social marketing : deepening and expanding the impact / edited by R. Craig Lefebvre Los Angeles : Sage , 2013