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Report / Marketing Science Institute

出版者 Cambridge, Mass : Marketing Science Institute
本文言語 英語
別書名 異なりアクセスタイトル:MSI Report

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著者標目  Marketing Science Institute
書誌ID 1010182414
NCID BA07416951 WCLINK

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1 no. 70-111 Developing a balanced marketing information system / by David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1970
2 no. 71-120 Management experience with applications of multidimensional scaling methods / by James R. Taylor Cambridge, Mass : Marketing Science Institute , 1971
3 no. 73-120 PIMS : a breakthrough in strategic planning / by Sidney Schoeffler, Robert D. Buzzell & Donald F. Heany [Cambridge, Mass. : Marketing Science Institute] , 1973
4 no. 74-103 Comparison advertising : issues and prospects / by William L. Wilkie and Paul Farris [Cambridge, Mass.] : Marketing Science Institute , 1974
5 no. 75-107 Competitive market strategies : some generalizations and hypotheses / by Derek Abell Cambridge : Marketing Science Institute , 1975
6 no. 75-110 The relationship between advertising and promotion : some observations, speculations, and hypotheses / by Alden G. Clayton Cambridge : Marketing Science Institute , c1975
7 no. 75-119 The relationship between advertising and promotion in brand strategy / by Roger A. Strang, with contributions by Robert M. Prentice & Alden G. Clayt Cambridge : Marketing Science Institute , c1975
8 no. 75-118 Theories of entry / by Michael R. Pearce Cambridge, Mass. : Marketing Science Institute , c1975
9 no. 76-111 Marketing costs in consumer goods industries / by Robert D. Buzzell & Paul W. Farris Cambridge : Marketing Science Institute , c1976
10 no. 76-113 Consumer information processing : perspectives and implications for advertising / by William L. Wilkie and Paul W. Farris Cambridge, Mass. : Marketing Science Institute , 1976
11 no. 76-118 Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures / by Robert D. Buzzell and Paul W. Farris Cambridge, Mass. : Marketing Science Institute , c1976
12 no. 76-119 Relationships between changes in industrial advertising and promotion expenditures and changes in market share / by Paul W. Farris & Robert D. Buzzell Cambridge : Marketing Science Institute , c1976
13 no. 76-106 Market structure analysis of new product, market, and communication opportunities / by Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , 1976
14 no. 76-100 The evolution of retail institutions in the United States / by Malcolm P. McNair and Eleanor G. May Cambridge, Mass. : Marketing Science Institute , c1976
15 no. 77-112 Consumer satisfaction and dissatisfaction : perspectives and overview / H. Keith Hunt Cambridge, Mass. : Marketing Science Institute , c1977
16 no. 77-109 Determinants of advertising intensity : a review of the marketing literature / by Paul W. Farris Cambridge, Mass. : Marketing Science Institute , c1977
17 no. 77-110 Industrial product policy : managing the existing product line / by Benson P. Shapiro Cambridge, Mass. : Marketing Science Institute , 1977
18 no. 77-114 The evaluation of consumer protection laws : the case of the fair credit reporting act / by Louis W. Stern ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1977
19 no. 78-102 Threats to validity in quasi-experimental evaluations of consumer protection reforms : a critical review of extant research / by Lynn W. Phillips Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , c1978
20 no. 78-111 Incorporating marketing into corporate planning models / by John M. McCann and David J. Reibstein Cambridge, Mass. : Marketing Science Institute , c1978
21 no. 78-112 Testing a conceptual framework for consumer service marketing / by John E.G. Bateson ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1978
22 no. 78-114 The changing roles of promotion planners / by Roger A. Strang Cambridge, Mass. : Marketing Science Institute , 1978
23 no. 78-117 The consumption of household durables : a behavioral review / by Peter R. Dickson and William L. Wilkie Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
24 no. 78-118 Advertising intensity in consumer goods businesses : an empirical analysis / by Paul W. Farris Cambridge, Mass. : Marketing Science Institute , c1978
25 no. 78-120 The salesperson as a marketing strategist : the relationship between field sales performance and insight about oneʾs customers / by Barton A. Weitz and Peter Wright Cambridge, Mass. : Marketing Science Institute , c1978
26 no. 79-100 Age classification / by Fred D. Reynolds and John Neter Cambridge, Mass. : Marketing Science Institute , c1979
27 no. 79-103 A cross-national exploration of husband-wife involvement in selected household activities Cambridge : Marketing Science Institute , 1979
28 no. 79-106 Advertising and government regulation : a report / by the Advertising and Government Panel of the American Academy of Advertising, Roy Ashmen ... [et l.] Cambridge, Mass. : Marketing Science Institute , 1979
29 no. 79-107 Sales management : new developments from behavioral and decision model research : proceedings of workshop / cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979
30 no. 79-108 The dialogue that happened : proceedings of workshop on the private costs of Regulation / cosponsored by Marketing Science Institute and University of North Carolina, School of Business Administration ; edited by G. David Hughes and E. Cameron Williams Cambridge, Mass. : MSI , 1979
31 no. 80-100 Sex stereotyping in advertising : an annotated bibliography / by Alice E. Courtney and Thomas W. Whipple Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1980
32 no. 80-105 Strategic market analysis : top-down and bottom-up approaches / by George S. Day Cambridge, Mass. : Marketing Science Institute , 1980
33 no. 80-108 Top management views of the marketing function / Frederick E. Webster Cambridge : Marketing Science Institute , c1980
34 no. 80-110 The economics of health beauty aids and general merchandise distribution among retailers and service merchandisers / by Walter J. Salmon, Robert D. Buzzell, and Ronald C. Curhan ; with the assistance of Marci K. Dew Cambridge, Mass. : Marketing Science Institute , 1980, c1979
35 no. 80-111 Retail assortments-some theoretical and applied problems / by Edgar A. Pessemier Cambridge, Mass. : Marketing Science Institute , c1980
36 no. 80-115 The use of market research : an exploratory study of manager and researcher perspectives / by Gerald Zaltman & Rohit Deshpande Cambridge : Marketing Science Institute , c1980
37 no. 80-106 Influences on children's product requests and mothers' answers : a multivariate analysis of diary data / by Caroline M. Henderson ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1980
38 no. 81-102 Exploring the future of consumerism / by Paul N. Bloom and Stephen A. Greyser Cambridge, Mass. : Marketing Science Institute , 1981
39 no. 81-104 Services marketing : new insights from consumers and managers / by Eric Langeard ... [et al.] Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , c1981
40 no. 82-100 National account management : emerging insights / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1982
41 no. 82-103 Strategic marketing and the product life cycle / by Frederick D. Wiersema Cambridge, Mass. : Marketing Science Institute , c1982
42 no. 82-105 Cooperative advertising : practices and problems / by Robert F. Young and Stephen A. Greyser Cambridge, Mass. : Marketing Science Institute , 1982
43 no. 82-109 Analytic approaches to product and marketing planning : the second conference : proceedings of conference / cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. Shocker Cambridge, Mass. : Marketing Science Institute , 1982
44 no. 82-110 Benefit segmentation : an industrial application / by Rowland T. Moriarty and David J. Reibstein Cambridge, Mass. : Marketing Science Institute , 1982
45 no. 82-111 Varied consumer choice behavior : a theory, some empirical results, and their practical consequences / Edgar A. Pessemier and Leigh McAlister Cambridge, Mass. : Marketing Science Institute , 1982
46 no. 82-112 Determinants of food consumption in American households / by Marketing Science Institute, in conjunction with Community Nutrition Institute, Diane H. Schmalensee ... [et al.] Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138) : MSI , [1982]
47 no. 83-100 Industrial market segmentation : a nested approach / by Thomas V. Bonoma and Benson P. Shapiro Cambridge, Mass. : Marketing Science Institute , c1983
48 no. 83-103 Priorities for research in strategic marketing / by George S. Day and Robin Wensley Cambridge, Mass. : Marketing Science Institute , 1983
49 no. 83-108 Using brain-wave measures to assess advertising effects / Jerry C. Olson and William J. Ray Cambridge, Mass. : Marketing Science Institute , 1983
50 no. 83-109 Consumers' time expenditures : a behavioral model and empirical test / by Philip E. Hendrix, Thomas C. Kinnear and James R. Taylor Cambridge, Mass. : Marketing Science Institute , c1983
51 no. 83-110 A framework for analyzing vertical integration issues in marketing / by Erin M. Anderson and Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , 1983
52 no. 83-106 Economic foundations for pricing / by Thomas Nagle Cambridge, Mass. : Marketing Science Institute , 1983
53 no. 83-104S Comments on Christian Grönroos' Strategic management and marketing in the service sector / by Kenneth L. Bernhardt and G. Lynn Shostack Cambridge, Mass. : Marketing Science Institute , c1983
54 no. 84-100 The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young Cambridge, Mass. : Marketing Science Institute , 1984
55 no. 84-102 Support systems for national account management programs : promises made, promises kept / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1984
56 no. 84-101 Organizing the national account force / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1984
57 no. 84-103 The role of strategic planning in consumer-marketing businesses / by George S. Yip Cambridge, Mass. : Marketing Science Institute , 1984
58 no. 84-104 Research on sales promotion : collected papers / edited by Katherine E. Jocz Cambridge, Mass. : Marketing Science Institute , c1984
59 no. 84-105 Identifying competitive brand relationships when consumers seek variety / by Leigh McAlister and James M. Lattin Cambridge, Mass. : Marketing Science Institute , c1984
60 no. 84-106 A conceptual model of service quality and its implications for future research / by A. Parasuraman and Leonard L. Berry Cambridge, Mass. : Marketing Science Institute , 1984
61 no. 84-109 Novel product concepts from lead users : segmenting users by experience / by Eric von Hippel Cambridge, Mass. : Marketing Science Institute , 1984
62 no. 85-112 Conjoint calibration of the customer/competitor interface in industrial markets / by David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1985
63 no. 85-109 Central problems in the management of innovation / by Andrew H. Van de Ven Cambridge, Mass. : Marketing Science Institute , 1985
64 no. 85-107 Theory and application of defensive strategy / by John R. Hauser Cambridge, Mass. : Marketing Science Institute , 1985
65 no. 85-101 Experience curves : evidence, empirical issues, and applications / by David B. Montgomery and George S. Day Cambridge, Mass. : Marketing Science Institute , 1985
66 no.85-114 Business strategy and the life cycle concept : summary of Marketing Science Institute Conference, December 12, 1985 / Gregory Carpenter, John U. Farley Cambridge, Mass. : Marketing Science Institute , [1985]
67 no.85-113 Measuring and evaluating sales promotions to the trade and to consumers : summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge [Cambridge, Mass.] : Marketing Science Institute , 1985
68 no. 85-108 Shopping for appliances : consumers' strategies and patterns of information search / by William L. Wilkie and Peter R. Dickson Cambridge, Mass. : Marketing Science Institute , 1985
69 no. 85-106 Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University / by William T. Ross with contributions from Elizabeth Creyer ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1985
70 no. 86-100 Game theory in marketing management : issues and applications / by C. Anthony di Benedetto Cambridge, Mass. : Marketing Science Institute , c1986
71 no. 86-101 Salesforce compensation : insights from management science / by Anne T. Coughlan, and Subrata K. Sen Cambridge, Mass. : Marketing Science Institute , 1986
72 no. 86-102 Point-of-purchase behavior and price perceptions of supermarket shoppers / by Peter R. Dickson and Alan G. Sawyer Cambridge, Mass. : Marketing Science Institute , 1986
73 no. 86-104 Factors influencing grocery retailers' support of trade promotions / by Ronald C. Curhan and Robert J. Kopp Cambridge, Mass. : Marketing Science Institute , 1986
74 no. 86-105 Measurement and use of market response functions for allocating marketing resources / by Vithala R. Rao and Darius J. Sabavala Cambridge, Mass. : Marketing Science Institute , c1986
75 no. 86-106 Marketing and technology : a strategic co-alignment / by Noel Capon and Rashi Glazer Cambridge, Mass. : Marketing Science Institute , c1986
76 no. 86-107 Pretest market models : a critical evaluation / by Allan D. Shocker and William G. Hall Cambridge : Marketing Science Institute , 1986
77 no. 86-109 Competitors as sources of innovative marketing strategies / by C. Whan Park and Daniel C. Smith Cambridge : Marketing Science Institute , 1986
78 no. 86-110 The impact of price promotions on a brand's market share, sales pattern, and profitability / by Leigh McAlister Cambridge, Mass. : Marketing Science Institute , 1986
79 no. 86-103 Perceptual maps and the optimal location of new products / by Richard Schmalensee and Jacques-François Thisse Cambridge, Mass. : Marketing Science Institute , c1986
80 no. 86-108 Servqual : a multiple-item scale for measuring customer perceptions of service quality / by A. Parasuraman, Valarie Zeithaml, and Leonard L. Berry Cambridge, Mass. : Marketing Science Institute , 1986
81 no. 86-111 Summary of Conference on Standardizing International Entry, Positioning and Distribution Strategies, Brussels, October 27-28, 1986 / co-sponsored by The Marketing Science Institute and the European Institute for Advanced Studies in Management ; prepared by Hanns Ostmeier [Cambridge, Mass. : Marketing Science Institute , 1986?]
82 no. 86-112 New developments in marketing research : summary of Marketing Science institute conference, October 8, 1986 / prepared by Scott Hoenig Cambridge, Mass. : Marketing Science Institute , 1986
83 no. 87-100 Communication and control processes in the delivery of service quality / by Valarie A. Zeithaml, Leonard L. Berry and A. Parasuraman Cambridge, Mass. : Marketing Science Institute , c1987
84 no. 87-102 Conjoint analysis reliability : empirical findings / by David Reibstein, John E. G. Bateson, and William Boulding Cambridge, Mass. : Marketing Science Institute , c1987
85 no. 87-103 The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation / by Hubert Gatignon and Erin Anderson Cambridge, Mass. : Marketing Science Institute , c1987
86 no. 87-104 Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products / by N.G. Papadopoulos ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1987
87 no. 87-105 Advertising exposure, loyalty, and brand purchase : a two-stage model of choice / by Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1987
88 no. 87-106 Organizational culture and marketing : defining the research agenda / by Rohit Deshpande and Frederick E. Webster Cambridge, Mass. : Marketing Science Institute , c1987
89 no. 87-108 Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research / by Dudley M. Ruch Cambridge, Mass. : Marketing Science Institute , c1987
90 no. 87-109 How multinationals can cope with gray market imports / by S. Tamer Cavusgil and Ed Sikora Cambridge, Mass. : Marketing Science Institute , c1987
91 no. 87-110 A brand-switching model with implications for marketing strategies / by Richard Colombo and Donald G. Morrison Cambridge, Mass. : Marketing Science Institute , c1987
92 no. 87-114 Competing in a deregulated or volatile market / by Lauren K. Wright Cambridge, Mass. : Marketing Science Institute , [1987]
93 no. 87-111 Developing a marketing orientation : summary of a Marketing Science Institute conference, April 23, 1987 / William T. Ross, Jr Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138) : The Institute , [1987]
94 no. 87-112 Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987 / Randolph E. Bucklin and Diane H. Schmalensee Cambridge, Mass. : Marketing Science Institute , [1987]
95 no. 87-101 Defining and relating price, perceived quality, and perceived value / by Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1987
96 no. 88-100 Rediscovering the marketing concept / by Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , c1988
97 no. 88-101 A strategic framework for diagnosing manufacturer-reseller conflict / by Allan J. Magrath and Kenneth G. Hardy Cambridge, Mass. : Marketing Science Institute , c1988
98 no. 88-102 Multivariate time series forecasts of market share / by Robert M. Kleinbaum Cambridge, Mass. : Marketing Science Institute , c1988
99 no. 88-108 Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta Cambridge, Mass. : Marketing Science Institute , c1988
100 no. 88-110 The feelings mechanism : the impact of feelings on ad-based affect and cognition / by Julie A. Edell ; Marian Chapman Burke Cambridge, Mass. : Marketing Science Institute , 1988
101 no. 88-111 The dynamics of consumer response to price discounts / by James M. Lattin and Randolph E. Bucklin Cambridge, Mass. : Marketing Science Institute , c1988
102 no. 88-112 Valuing market strategies / George S. Day and Liam Fahey Cambridge, Mass. : Marketing Science Institute , 1988
103 no. 88-109 Discontinuities, value delivery, and the share-returns association : a re-examination of the "share-causes-profits" controversy / by Cathy Anterasian and Lynn W. Phillips Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138-5396) : Marketing Science Institute , c1988
104 no. 88-107 Evaluating the effects on consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary / by Stephen S. Bell Cambridge, Mass. : Marketing Science Institute , c1988
105 no. 88-104 Defining, measuring, and managing brand equity / by Lance Leuthesser Cambridge, Mass. : Marketing Science Institute , c1988
106 no. 88-106 Business buying behavior : a conference summary / by Deborah Salmond Cambridge, Mass. : Marketing Science Institute , 1988
107 no. 89-100 Measuring the effect of retail store promotions on brand and store substitution / V. Kumar and Robert P. Leone Cambridge, Mass. : Marketing Science Institute , 1988
108 no. 89-101 Memory in Advertising : the effect of advertising retrieval cues on brand evaluations / Kevin Lane Keller Cambridge, Mass. : Marketing Science Institute , [1989]
109 no. 89-103 The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba Cambridge, Mass. : Marketing Science Institute , 1989
110 no. 89-104 Prelaunch forecasting of new automobiles : models and implementation / by Glen L. Urban, John R. Hauser and John H. Roberts Cambridge, Mass. : Marketing Science Institute , 1989
111 no. 89-105 The impact of new product introductions on the market value of firms / by Paul K. Chaney, Timothy M. Devinney and Russell S. Winer Cambridge, Mass. : Marketing Science Institute , 1989
112 no. 89-106 Promoting a product line : managerial implications / by Leigh McAlister and John S. Hulland Cambridge, Mass. : Marketing Science Institute , 1989
113 no. 89-107 The use of developmental and evaluative market research / by Gerald Zaltman Cambridge, Mass. : Marketing Science Institute , 1989
114 no. 89-110 Leapfrogging behavior and the purchase of industrial innovations : theory and evidence / by Allen M. Weiss and George John Cambridge, Mass. : Marketing Science Institute , 1989
115 no. 89-111 The effects of felt involvement on consumers' attention and comprehension processes / by Richard L. Celsi and Jerry Olson Cambridge, Mass. : Marketing Science Institute , 1989
116 no. 89-112 Communicating with industrial customers : a conference summary / by Jakki Mohr Cambridge, Mass. : Marketing Science Institute , 1989
117 no. 89-113 Making more effective use of market information : a conference summary / by Shanker Krishnan Cambridge, Mass. : Marketing Science Institute , 1989
118 no. 89-114 Interpretive barriers to successful product innovation / by Deborah Dougherty Cambridge, Mass. : Marketing Science Institute , 1989
119 no. 89-115 Toward understanding and controlling customer dissatisfaction with waiting / by Elizabeth C. Clemmer and Benjamin Schneider Cambridge, Mass. : Marketing Science Institute , 1989
120 no. 89-116 Exploring the usefulness of brain waves as measures of advertising response / by Jerry Olson and William Ray . Eeg activity reflects the content of commercials / by Linda F. Alwitt Cambridge, Mass. : Marketing Science Institute , 1989
121 no. 89-117 Quality and customer service : the critical focus for a firm : a conference summary / by Michael Guiry Cambridge, Mass. : Marketing Science Institute , c1989
122 no. 89-118 Accounting for the market share-ROI relationship / by Paul W. Farris, Mark E. Parry and Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , c1989
123 no. 89-119 Channel member response to trade programs / by Gary L. Frazier and David W. Stewart Cambridge, Mass. : Marketing Science Institute , 1989
124 no. 89-120 The effect of market orientation on business profitability / by John C. Narver and Stanley F. Slater Cambridge, Mass. : Marketing Science Institute , 1989
125 no. 89-121 Building an information strategy for scanner data : a conference summary / prepared by Bruce Weinberg Cambridge, Mass. : Marketing Science Institute , 1989
126 no. 89-122 Enhancing the new product development process : a conference summary / prepared by Stephen J.S. Holden Cambridge, Mass. : Marketing Science Institute , 1989
127 no. 89-123 It's 1990-Do you know where your marketing is? : commentary / Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , 1989
128 no. 89-109 The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review / by Akshay R. Rao and Kent B. Monroe Cambridge, Mass. : Marketing Science Institute , 1989
129 no. 89-108 Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / by Rashi Glazer Cambridge, Mass. : Marketing Science Institute , 1989
130 no. 89-102 Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary / by Robert W. Shoemaker, Kenneth G. Hardy and Herbert F. MacKenzie Cambridge, Mass. : Marketing Science Institute , c1989
131 no.90-100 Information processing from advertisements : toward an integrative framework / by Deborah J. MacInnis and Bernard J. Jaworski Cambridge, Mass. : Marketing Science Institute , c1990
132 no. 90-101 Direct perceptual measurement : methodology and validity / by Michael D. Johnson and David A. Horne Cambridge, Mass. : Marketing Science Institute , 1990
133 no. 90-102 A model of distributor firm and manufacturer firm working partnerships / James C. Anderson and James A. Narus Cambridge, Mass. : Marketing Science Institute , c1989
134 no. 90-103 Consumer evaluations of brand extensions / David A. Aaker and Kevin Lane Keller Cambridge, Mass. : Marketing Science Institute , c1989
135 no. 90-104 Enhancing the managerial relevance of information-processing theory in an advertising context / by Deborah J. MacInnis and Bernard J. Jaworski Cambridge, Mass. : Marketing Science Institute , c1990
136 no. 90-105 The effects of perceived control and customer crowding on the service experience / by John E.G. Bateson and Michael K.M. Hui Cambridge, Mass. : Marketing Science Institute , 1990
137 no. 90-106 Advertising repetition : a critical review of wear-in and wear-out / by Cornelia Pechmann and David W. Stewart Cambridge, Mass. : Marketing Science Institute , 1990
138 no. 90-107 Implementing the marketing concept through a program of customer visits / by Edward F. McQuarrie and Shelby H. McIntyre Cambridge, Mass. : Marketiang Science Institute , c1990
139 no. 90-108 The development of a contingency model of comparative advertising / Cornelia Pechmann and David W. Stewart Cambridge, Mass. : Marketing Science Institute , c1990
140 no. 90-109 Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets / Siva K. Balasubramanian and V. Kumar Cambridge, Mass. : Marketing Science Institute , c1990
141 no. 90-110 The role of distribution in the diffusion of new durable consumer products / by J. Morgan Jones and Charlotte H. Mason Cambridge, Mass. : Marketing Science Institute , c1990
142 no. 90-111 Analyzing corporate cultures in approaching the global marketplace / by Frederick E. Webster, Jr. and Rohit Deshpandé Cambridge, Mass. : Marketing Science Institute , c1990
143 no.90-112 Consumer knowledge of normal prices : an exploratory study and framework / by Joel E. Urbany and Peter R. Dickson Cambridge, Mass. : Marketing Science Institute , c1990
144 no. 90-113 Market orientation : the construct, research propositions, and managerial implications / by Ajay K. Kohli and Bernard J. Jaworski Cambridge, Mass. : Marketing Science Institute , c1990
145 no. 90-114 Toward a conceptual understanding of the antecedents of strategic alliances / by Robert E. Spekman and Kirti Sawhney Cambridge, Mass. : Marketing Science Institute , c1990
146 no. 90-115 Determining the competitive structure of product-markets : practices, issues, and suggestions / Allan D. Shocker, David W. Stewart, and Anthony J. Zahorik Cambridge, Mass. : Marketing Science Institute , c1990
147 no. 90-116 The gray market threat to international marketing strategies / by Louis P. Bucklin Cambridge, Mass. : Marketing Science Institute , c1990
148 no. 90-117 Adaptive designs for likert-type data : an approach for implementing marketing surveys / Jagdip Singh, Roy D. Howell and Gary K. Rhoads Cambridge, Mass. : Marketing Science Institute , 1990
149 no. 90-118 Designing successful transorganizational marketing alliances / Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern Cambridge, Mass. : Marketing Science Institute , c1990
150 no. 90-119 Business strategies in an information economy / Stephan H. Haeckel Cambridge, Mass. : Marketing Science Institute , c1990
151 no. 90-120 Roles for research and models in improving new product development / prepared by Bruce D. Weinberg Cambridge, Mass. : Marketing Science Institute , c1990
152 no. 90-121 An empirical study of marketing negotiations in the Soviet Union / by Leonid I. Evenko, John L. Graham, Mahesh N. Rajan Cambridge, Mass. : Marketing Science Institute , c1990
153 no. 90-122 An empirical examination of relationships in an extended service quality model / A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1990
154 no. 90-123 Organizing to become market-driven : conference summary / prepared by Gordon S. Swartz Cambridge, Mass. : Marketing Science Institute , c1990
155 no. 91-100 Shared marketing programs and the performance of different business strategies / Robert W. Ruekert and Orville C. Walker, Jr. Cambridge, Mass. : Marketing Science Institute , c1991
156 no. 91-101 Do American businesses use global strategy? / George S. Yip Cambridge, Mass. : Marketing Science Institute , c1991
157 no. 91-102 Determining inter-brand substitutability through survey measurement of consumer preference structures / Randolph E. Bucklin, V. Srinivasan Cambridge, Mass. : Marketing Science Institute , c1991
158 no. 91-103 An examination of product and market characteristics that affect the financial outcomes of brand extensions / Daniel C. Smith Cambridge, Mass. : Marketing Science Institute , c1991
159 no. 91-104 The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation / Richard L. Oliver, Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , c1991
160 no. 91-106 Modeling competitive pricing and market share : anatomy of a decision support system / Paul E. Green, Abba M. Krieger Cambridge, Mass. : Marketing Science Institute , c1991
161 no. 91-107 Assessing progress on meeting MSI priorities / Gerald Zaltman Cambridge, Mass. : Marketing Science Institute , c1991
162 no. 91-108 Applying targeted-marketing principles to consumer durables / Barry L. Bayus Cambridge, Mass. : Marketing Science Institute , c1991
163 no. 91-109 The effects of switching costs on the termination of distribution channel relationships / Allen M. Weiss, Erin Anderson Cambridge, Mass. : Marketing Science Institute , c1991
164 no. 91-111 The adoption of marketing and sales automation : a model to explore benefits and risks / Rowland T. Moriarty, Gordon S. Swartz Cambridge, Mass. : Marketing Science Institute , c1991
165 no. 91-112 Tears, cheers, and fears : the role of emotions in advertising : conference summary / prepared by Carolyn Yoon Cambridge, Mass. : Marketing Science Institute , c1991
166 no. 91-132 Environment, strategy, and the use of computer-based data : case studies in product management / David K. Goldstein, Namjae Cho Cambridge, Mass. : Marketing Science Institute , c1991
167 no. 91-131 Beyond advertising and publicity : the domain of hybrid messages / Siva K. Balasubramanian Cambridgve, Mass. : Marketing Science Institute , c1991
168 no. 91-130 Price and brand name as indicators of quality dimensions / Merrie Brucks, Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1991
169 no. 91-129 Manufacturer and retailer relationships : replacing power with strategic marketing partnerships / Lawrence H. Wortzel, Meera P. Venkatraman Cambridge, Mass. : Marketing Science Institute , c1991
170 no. 91-128 Becoming more market oriented : an exploratory study of the programmatic and market-back approaches / John C. Narver, Stanley F. Slater Cambridge, Mass. : Marketing Science Institute , c1991
171 no. 91-127 The changing role of marketing in the corporation / Frederick E. Webster, Jr. Cambridge, Mass. : Marketing Science Institute , c1991
172 no. 91-126 The organization of marketing activities of American manufacturers / Donald S. Tull ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1991
173 no. 91-125 New product models : practice, shortcomings, and desired improvements / Vijay Mahajan, Jerry Wind Cambridge, Mass. : Marketing Science Institute , c1991
174 no. 91-122 Measuring consumer perceptions of brand quality with scanner data : implications for brand equity / Wagner A. Kamakura, Gary J. Russell Cambridge, Mass. : Marketing Science Institute , c1991
175 no. 91-120 Measuring overall judgments and attribute evaluations : overall first vs. attributes first / K. Sridhar Moorthy Cambridge, Mass. : Marketing Science Institute , c1991
176 no. 91-118 The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker Cambridge, Mass. : Marketing Science Institute , c1991
177 no.91-117 Learning about markets / George S. Day Cambridge, Mass. : Marketing Science Institute , c1991
178 no. 91-116 Comparing dynamic consumer decision processes in real and computer-simulated environments / Raymond R. Burke ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1991
179 no. 91-115 Boundary role ambiguity in marketing positions : scale development and validation / Jagdip Singh, Gary K. Rhoads Cambridge, Mass. : Marketing Science Institute , c1991
180 no. 91-114 The use of pledges to build and sustain commitment in distribution channels / Erin Anderson, Barton Weitz Cambridge, Mass. : Marketing Science Institute , c1991
181 no. 91-113 The nature and determinants of customer expectations of service / Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman Cambridge, Mass. : Marketing Science Institute , c1991
182 no. 91-121 Evaluating development processes : QFD as an example / Abbie Griffin Cambridge, Mass. : Marketing Science Institute , c1991
183 no. 91-110 Managing brand equity : conference summary / prepared by Eliot Maltz Cambridge, Mass. : Marketing Science Institute , c1991
184 no. 91-119 Recognizing and measuring brand assets / Peter H. Farquhar, Julia Y. Han, Yuji Ijiri Cambridge, Mass. : Marketing Science Institute , c1991
185 no. 91-105 Brand extension and order of entry / Mary Sullivan Cambridge, Mass. : Marketing Science Institute , c1991
186 no. 91-124 Brand equity : a perspective on its meaning and measurement / Rajendra K. Srivastava and Allan D. Shocker Cambridge, Mass. : Marketing Science Institute , c1991
187 no. 91-123 Conceptualizing, measuring, and managing customer-based brand equity / Kevin Lane Keller Cambridge, Mass. : Marketing Science Institute , c1991
188 no. 92-116 A financial approach to estimating firm-level brand equity and measuring the impact of marketing events / Carol J. Simon and Mary W. Sullivan Cambridge, Mass. : Marketing Science Institute , c1992
189 no. 92-117 Truth in concentration in the land of 80/20 laws / David C. Schmittlein, Lee G. Cooper, Donald G. Morrison Cambridge, Mass. : Marketing Science Institute , c1992
190 no. 92-118 Market orientation, performance, and the moderating influence of competitive environment / Stanley F. Slater, John C. Narver Cambridge, Mass. : Marketing Science Institute , c1992
191 no. 92-119 Marketing communications, procedural learning, and consumer decision making / Amna Kirmani, Peter Wright Cambridge, Mass. : Marketing Science Institute , c1992
192 no. 92-120 Balancing co-marketing alliances for effectiveness / Louis P. Bucklin and Sanjit Sengupta Cambridge, Mass. : Marketing Science Institute , c1992
193 no. 92-121 Conceptualizing and testing a dynamic process model of service quality / William Boulding ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1992
194 no. 92-122 Diluting beliefs about family brands : when brand extensions have a negative impact / Deborah Roedder John, Barbara Loken Cambridge, Mass. : Marketing Science Institute , c1992
195 no. 92-123 A schema unification model of brand extensions / Sheri Bridges Cambridge, Mass. : Marketing Science Institute , c1992
196 no. 92-124 Do pioneers really have long-term advantages? : a historical analysis / Peter N. Golder and Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1992
197 no. 92-125 Superior customer value and business performance : the strong evidence for a market-driven culture / Stanley F. Slater, John C. Narver Cambridge, Mass. : Marketing Science Institute , c1992
198 no. 92-126 The nature of organizational search in high-technology markets / Allen M. Weiss and Jan B. Heide Cambridge, Mass. : Marketing Science Institute , c1992
199 no. 92-127 The advertising-sales promotion trade-off : theory and practice / George S. Low and Jakki J. Mohr Cambridge, Mass. : Marketing Science Institute , c1992
200 no. 92-128 The effect of marketplace factors on private label penetration in grocery products / Raj Sethuraman Cambridge, Mass. : Marketing Science Institute , c1992
201 no. 92-129 Retail power : monster or mouse? / Paul W. Farris and Kusum L. Ailawadi Cambridge, Mass. : Marketing Science Institute , c1992
202 no. 92-130 Altering message spacing to enhance memory of television commercials / Surendra N. Singh ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1992
203 no. 92-131 The market value of trademarks measured via trademark litigation / Sanjai Bhagat, U.N. Umesh Cambridge, Mass. : Marketing Science Institute , c1992
204 no. 92-132 Socially responsible organizational buying / Minette E. Drumwright Cambridge, Mass. : Marketing Science Institute , c1992
205 no. 92-133 The long-term differentiation value of marketing communication actions / William Boulding, Eunkyu Lee, Richard Staelin Cambridge, Mass. : Marketing Science Institute , c1992
206 no. 92-134 A working consensus to collaborate : a field study of manufacturer-supplier dyads / Robert E. Spekman, Deborah Salmond Cambridge, Mass. : Marketing Science Institute , c1992
207 no. 92-113 Evolving relationships of retailers and manufacturers / prepared by Sandy D. Jap Cambridge, Mass. : Marketing Science Institute , c1992
208 no. 92-112 The changing world of marketing : conference summary Cambridge, Mass. : Marketing Science Institute , c1992
209 no. 92-111 Brand choice, purchase incidence, and segmentation : an integrated modeling approach / Randolph E. Bucklin, Sunil Gupta Cambridge, Mass. : Marketing Science Institute , c1992
210 no. 92-110 Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting / G. David Hughes Cambridge, Mass. : Marketing Science Institute , c1992
211 no. 92-109 Predicting post-advertisement attitudes / Debra Lynn Stephens, J. Edward Russo Cambridge, Mass. : Marketing Science Institute , c1992
212 no. 92-108 Family decision-making for household durable goods / William L. Wilkie, Elizabeth S. Moore-Shay, Amardeep Assar Cambridge, Mass. : Marketing Science Institute , c1992
213 no. 92-107 A model incorporating promotion signal sensitivity for prescribing retailer promotion policy / J. Jeffrey Inman, Leigh McAlister Cambridge, Mass. : Marketing Science Institute , c1992
214 no. 92-106 The voice of the customer / Abbie Griffin and John R. Hauser Cambridge, Mass. : Marketing Science Institute , c1992
215 no. 92-105 Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report / Scott Davis, J. Jeffrey Inman, Leigh McAlister Cambridge, Mass. : Marketing Science Institute , 1992
216 no. 92-104 Market orientation : antecendents and consequences / Bernard J. Jaworski, Ajay K. Kohli Cambridge, Mass. : Marketing Science Institute , c1992
217 no. 92-103 Conference on sales promotions from the consumer, manufacturer, and retailer perspectives / prepared by George Low Cambridge, Mass. : Marketing Science Institute , c1992
218 no. 92-102 A framework for identifying the legal and political risks of using new information technologies to support marketing programs / Paul N. Bloom, George R. Milne, Robert Adler Cambridge, Mass. : Marketing Science Institute , c1992
219 no. 92-101 Assessing reseller performance from the supplier's perspective / Nirmalya Kumar, Louis W. Stern, Ravi S. Achrol Cambridge, Mass. : Marketing Science Institute , c1992
220 no. 92-100 Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , c1992
221 no. 92-115 Factors affecting information search for consumer durables / William E. Baker and William L. Wilkie Cambridge, Mass. : Marketing Science Institute , c1992
222 no. 92-135 1992 report summaries Cambridge, Mass. : Marketing Science Institute , 1993
223 no. 92-114 The customer visit : an emerging practice in business-to-business marketing / Edward F. McQuarrie, Shelby H. McIntyre Cambridge, Mass. : Marketing Science Institute , c1992
224 no. 93-127 1993 report summaries Cambridge, Mass. : Marketing Science Institute , c1993
225 no. 93-126 How expansion advertising affects brand usage frequency : a programmatic evaluation / Brian Wansink and Michael L. Ray Cambridge, Mass. : Marketing Science Institute , c1993
226 no. 93-125 Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? / Cornelia Pechmann and S.Ratneshwar Cambridge, Mass. : Marketing Science Institute , c1993
227 no. 93-124 An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava Cambridge, Mass. : Marketing Science Institute , c1993
228 no. 93-123 The capabilities of market-driven organaizations / George S. Day Cambridge, Mass. : Marketing Science Institute , c1993
229 no. 93-121 Market orientation and business performance : an analysis of panel data / John C. Narver, Robert Jacobson, and Stanley F. Slater Cambridge, Mass. : Marketing Science Institute , c1993
230 no. 93-120 Using dominance measures to evaluate brand extensions / Paul M. Herr, Peter H. Farquhar and Russell H. Fazio Cambridge, Mass. : Marketing Science Institute , c1993
231 no. 93-119 Learning orientation, working smart, and effective selling / Harish Sujan, Barton A. Weitz, and Nirmalya Kumar Cambridge, Mass. : Marketing Science Institute , c1993
232 no. 93-117 Market share and roi : a peek at some unobserved variables / Kusum L. Ailawadi, Paul W. Farris, Mark E. Parry Cambridge, Mass. : Marketing Science Institute , c1993
233 no. 93-116 Validating a dial-turning instrument for real-time measurement of affective and ebaluative responses to advertising / Michel Tuan Pham, G. David Hughes, Joel B. Cohen Cambridge, Mass. : Marketing Science Institute , c1993
234 no. 93-115 Dangers in using market-level data for determining promotion effects : working paper / Dick R. Wittink, John C. Porter, Sachin Gupta Cambridge, Mass : Marketing Science Institute , c1993
235 no. 93-114 Seeing the voice of the customer : the zaltman metaphor elicitation technique / Gerald Zaltman, Robin A. Higie Cambridge, Mass. : Marketing Science Institute , c1993
236 no. 93-113 Consumer search and decision problems in a transitional economy : Hungary, 1989-1992 / Lawrence F. Feick, Robin A. Higie and Linda L. Price Cambridge, Mass. : Marketing Science Institute , c1993
237 no. 93-112 Economic consequences of providing quality and customer satisfaction / Eugene W. Anderson, Claes Fornell, Donald R. Lehmann Cambridge, Mass. : Marketing Science Institute , c1993
238 no. 93-111 Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, Gerald Zaltman Cambridge, Mass. : Marketing Science Institute , c1993
239 no. 93-110 Behind the state of the union : the impact of design and social processes on relationships in shared management joint venture teams / Jane E. Salk Cambridge, Mass. : Marketing Science Institute , c1993
240 no. 93-109 Product managers' use of scanner data : a story of organizational learning / David K. Goldstein Cambridge, Mass. : Marketing Science Institute , c1993
241 no. 93-108 Development and validation of the corporate social style inventory : a measure of customer service skills / Juan I. Sanchez and Scott L. Fraser Cambridge, Mass. : Marketing Science Institute , c1993
242 no. 93-107 A knowledge-based approach for screening product innovations / "Ram" Sundaresan Ram and Sudha Ram Cambridge, Mass. : Marketing Science Institute , c1993
243 no. 93-106 Organizational buying contexts and the procurement process / Michele D. Bunn and William D. Perrault, Jr. Cambridge, Mass. : Marketing Science Institute , c1993
244 no. 93-105 Market share and growth are not good predictors of the A/S ratio / by Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry Cambridge, Mass. : Marketing Science Institute , c1993
245 no. 93-104 Ten lessons for improving service quality / Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1993
246 no. 93-103 Seeing differently : improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets / prepared by Marjorie Adams Cambridge, Mass. : Marketing Science Institute , c1993
247 no. 93-102 Global market strategies of U.S. and Japanese businesses / George S. Yip, Johny K. Johansson Cambridge, Mass. : Marketing Science Institute , c1993
248 no. 93-101 New tools for understanding brand competition : integrating household and retail scanner data / Gary J. Russell and Wagner A. Kamakura Cambridge, Mass. : Marketing Science Institute , c1993
249 no. 93-100 Prior knowledge and the effect of message frames in advertising / Gerald E. Smith and Lawrence H. Wortzel Cambridge, Mass. : Marketing Science Institute , c1993
250 no. 93-122 Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors / Michael D. Hartline and O.C. Ferrell Cambridge, Mass. : Marketing Science Institute , c1993
251 no. 93-118 Measuring product development time to improve the development process / Abbie Griffin Cambridge, Mass. : Marketing Science Institute , c1993
252 no. 94-103 Market oriented isn't enough : build a learning organization : commentary / Stanley F. Slater and John C. Narver Cambridge, Mass. : Marketing Science Institute , c1994
253 no. 94-102 CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper / Wayne S. DeSarbo and Venkatram Ramaswamy Cambridge, Mass. : Marketing Science Institute , c1994
254 no. 94-101 Measuring social values : a multi-item adaptation to the list of values (MILOV) : working paper / Joel Herche Cambridge, Mass. : Marketing Science Institute , c1994
255 no. 94-100 How and why package size influences usage volume : working paper / Brian Wansink Cambridge, Mass. : Marketing Science Institute , c1994
256 no. 94-104 Channel partnerships : a new approach to streamlining distribution : commentary / Robert D. Buzzell and Gwen Ortmeyer Cambridge : Marketing Science Institute , c1994
257 no. 94-105 Using information technology to reduce coordination breakdowns in customer support teams : technical working paper / Sukumar Rathnam, Vijay Mahajan, and Andrew B. Whinston Cambridge, Mass. : Marketing Science Institute , c1994
258 no. 94-106 Return on quality (ROQ) : making service quality financially accountable : technical wooking paper / Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham Cambridge, Mass. : Marketing Science Institute , c1994
259 no. 94-107 A niche share approach for assessing brand performance and identifying competitive groups : technical working paper / George R. Milne and Charlotte H. Mason Cambridge, Mass. : Marketing Science Institute , c1994
260 no. 94-108 User : a scale to Measure use of market research : technical working paper / Anil Menon and James B. Wilcox Cambridge, Mass. : Marketing Science Institute , c1994
261 no. 94-109 Marketing communications strategies today and tomorrow : intergration, allocation, and interactive technologies : conference summary : Royal Sonesta Hotel, MA, March 24-25, 1994 / prepared by Corinne Faure, Lisa Klein Cambridge, Mass. : Marketing Science Institute , c1994
262 no. 94-110 Increasing environmental sensitivity via workplace experiences : working paper / Ida E. Berger and Vinay Kanetkar Cambridge, Mass. : Marketing Science Institute , c1994
263 no. 94-111 A review and integration of research on organizational buying behavior : working paper / Wesley J. Johnston and Jeffrey E. Lewin Cambridge, Mass. : Marketing Science Institute , c1994
264 no. 94-112 Bridging the gap between our knowledge of "who" uses coupons and "why" coupons are used : working paper / Banwari Mittal Cambridge, Mass. : Marketing Science Institute , 1994
265 no. 94-113 Consider uncertainty and implementation in evaluating market information systems : working paper / Elliot Maltz and Rajendra K. Srivastava Cambridge, Mass. : Marketing Science Institute , c1994
266 no. 94-114 Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper / A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry Cambridge, Mass. : Marketing Science Institute , c1994
267 no. 94-115 The nature and consequences of marketing channel intermediary commitment : working paper / Nirmalya Kumar, Jonathan D. Hibbard and Louis W. Stern Cambridge, Mass. : Marketing Science Institute , c1994
268 no. 94-116 Integrating mechanisms for marketing and R & D : commentary / Abbie Griffin and John R. Hauser Cambridge, Mass. : Marketing Science Institute , c1994
269 no. 94-117 To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary / Sanjit Sengupta and Louis P. Bucklin Cambridge, Mass. : Marketing Science Institute , c1994
270 no. 94-119 The role of comminication strategy in channel member performance : is more collaborative communicaton better? : working paper / Jakki J. Mohr, Robert J. Fischer and John R. Nevin Cambridge, Mass. : Marketing Science Institute , 1994
271 no. 94-120 A segmentation model for the targeted marketing of consumer durables : technial working paper / Barry L. Bayus and Raj Mehta Cambridge, Mass. : Marketing Science Institute , c1994
272 no. 94-122 Measuring young children's preferences : the use of behaviorally anchored rating scales / Yvonne Cariveau Karsten and Deborah Roedder John Cambridge, Mass. : Marketing Science Institute , c1994
273 no. 94-123 Criteria for assessing research on the effects of marketing communications : working paper / Paul N. Bloom, Julie Edell, and Richard Staelin Cambridge, Mass. : Marketing Science Institute , c1994
274 no. 94-124 And now for something completely different : "really" new products : conference summary : the Hyatt Harborside, Boston, MA, September 29-30, 1994 / prepared by Marjorie Adams, Joseph LaCugna Cambridge, Mass. : Marketing Science Institute , c1994
275 no. 94-125 1994 report summaries Cambridge, Mass. : Marketing Science Institute , c1995
276 no. 94-121 Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper / Vithala R. Rao and Joel H. Steckel Cambridge, Mass. : Marketing Science Institute , c1994
277 no. 94-118 Is household-specific targeting worth it? : technical working paper / Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby Cambridge, Mass. : Marketing Science Institute , 1994
278 no. 95-100 Promoting effective selling alliances : the roles of trust and organizational differences : technical working paper / J. Brock Smith and Donald W. Barclay Cambridge, Mass. : Marketing Science Institute , c1995
279 no. 95-101 Walking the tightrope : improvisation and information use in new product development : working paper / Christine Moorman and Anne S. Miner Cambridge, Mass. : Marketing Science Institute , c1995
280 no. 95-102 Does market orientation matter for small firms? : working paper / Alfred M. Pelham and David T. Wilson Cambridge, Mass. : Marketing Science Institute , c1995
281 no. 95-103 Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper / Steven N. Silverman and Fajiv Grover Cambridge, Mass. : Marketing Science Institute , c1995
282 no. 95-104 Technological consumer products in everyday life : ownership, meaning, and satisfaction : working paper / David Glen Mick and Susan Fournier Cambridge : Marketing Science Institute , 1995
283 no. 95-105 National brand and store brand price competition : who hurts whom? : technical working paper / Raj Sethuraman Cambridge, Mass. : Marketing Science Institute , c1995
284 no. 95-106 Quality-tier competition : impacts of the "whether" decision and the direction of price change : technical working paper / K. Sivakumar and S. P. Raj Cambridge, Mass. : Marketing Science Institute , c1995
285 no. 95-107 The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper / John W. Mullins, Robert W. Ruekert and Orville C. Walker, Jr Cambridge, Mass. : Marketing Science Institute , c1995
286 no. 95-108 Retail buyer decision-making in Japan : what U.S. sellers need to know : working paper / Frank Alpert ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1995
287 no. 95-109 To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper / Hubert Gatignon and Piet Vanden Abeele Cambridge, Mass. : Marketing Science Institute , c1995
288 no. 95-110 Factors in emerging markets and their impact on first mover advantages : working paper / Cheryl Nakata, K. Sivakumar Cambridge, Mass. : Marketing Science Institute , c1995
289 no. 95-111 Brand equity and the marketing mix : creating customer value : conference summary / prepared by Sanjay Sood Cambridge, Mass. : Marketing Science Institute , c1995
290 no. 95-112 The effect of fast market responsiveness on supply partnerships : working paper / Alexandra J. Campbell Cambridge, Mass. : Marketing Science Institute , c1995
291 no. 95-113 Prepurchase preference and postconsumption satisfaction in a service exchange : working paper / Glenn B. Voss, A. Parasuraman Cambridge, Mass. : Marketing Science Institute , c1995
292 no. 95-114 Behavioral perspectives on pricing : the Hyatt Harborside Hotel, Boston, Massachusetts, April 27-28, 1995 : conference summary / prepared by Hooman Estelami and Peter Palij Cambridge, Mass. : Marketing Science Institute , c1995
293 no. 95-115 Market intelligence dissemination across functional boundaries : working paper / Elliot Maltz, Ajay K. Kohli Cambridge, Mass. : Marketing Science Institute , c1995
294 no. 95-116 The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper / Christine Moorman, Jon R. Austin Cambridge : Marketing Science Institute , c1995
295 no. 95-117 Modeling and measuring product development cycle time across industries : working paper / Abbie Griffin Cambridge, Mass. : Marketing Science Institute , c1995
296 no. 95-118 Payoffs from participating in complementary product strategies : working paper / Sanjit Sengupta Cambridge, Mass. : Marketing Science Institute , c1995
297 no. 95-119 Alliance management : a view from the past and a look to the future : working paper / Robert E. Spekman ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1995
298 no. 95-120 Organizational innovation for effective new product development : The Hyatt Harborside Hotel, Boston, Massachusetts, September 14-15, 1995 : conference summary / prepared by Rajesh Chandy, Anne Stringfellow Cambridge, Mass. : Marketing Science Institute , c1995
299 no. 95-121 1995 report summaries collection Cambridge, Mass. : Marketing Science Institute , c1996
300 no. 96-100 Developing customers, products, and markets for services : the Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995 : conference summary / prepared by Thomas Burnham Cambridge, Mass. : Marketing Science Institute , 1996
301 no. 96-101 Pioneer brand advantage in Japan and the United States : working paper / Frank Alpert ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
302 no. 96-102 Market signaling and competitive bluffing : an empirical study : working paper / Jehoshua Eliashberg, Thomas S. Robertson, Talia Rymon Cambridge, Mass. : Marketing Science Institute , 1996
303 no. 96-103 The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper / Dhruv Grewal, Kent B. Monroe, R. Krishnan Cambridge, Mass. : Marketing Science Institute , 1996
304 no. 96-104 Perceiving competitive reactions : the value of accuracy (and paranoia) : working paper / Bruce H. Clark, David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1996
305 no. 96-105 Using mini-concepts to identify opportunities for really new product functions : working paper / Jeffrey F. Durgee, Gina Colarelli O'Connor, Robert W. Veryzer Cambridge, Mass. : Marketing Science Institute , 1996
306 no. 96-106 Marketing industrial services in Japan and the United States : it's not just "who you know" : working paper / R. Bruce Money Cambridge, Mass. : Marketing Science Institute , 1996
307 no. 96-107 Consumer participation in mailing lists : a field experiment : working paper / George R. Milne Cambridge, Mass. : Marketing Science Institute , 1996
308 no. 96-108 Achieving strategic advantages in buyer-supplier relationships : working paper / Sandy D. Jap, Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , 1996
309 no. 96-109 What does it take to take advantage of product innovation ? : working paper / Deborah Dougherty, Sarah M. Corse Cambridge, Mass. : Marketing Science Institute , 1996
310 no. 96-110 Company advertising with a social dimension : working paper / Minette E. Drumwright Cambridge, Mass. : Marketing Science Institute , 1996
311 no. 96-111 The birth, life, and death of a cross-functional new product design team : working paper / Michael A. Hitt ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
312 no. 96-112 LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition : technical working paper / Makoto Abe Cambridge, Mass. : Marketing Science Institute , 1996
313 no. 96-113 Consumer intention to adopt interactive teleshopping : working paper / Mary Ann Eastlick Cambridge, Mass. : Marketing Science Institute , 1996
314 no. 96-114 Erosion and variability in brand loyalty / Marnik G. Dekimpe ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
315 no. 96-115 Consumer generalization of nutrient content claims in advertising : working paper / J. Craig Andrews, Richard G. Netemeyer, Scot Burton Cambridge, Mass. : Marketing Science Institute , c1996
316 no. 96-116 Advertising's second audience : employee reactions to organizational communications : working paper / Mary C. Gilly, Mary Wolfinbarger Cambridge, Mass. : Marketing Science Institute , 1996
317 no. 96-117 The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper / X. Michael Song, Jinhong Xie Cambridge, Mass. : Marketing Science Institute , 1996
318 no. 96-118 The strategic role of the salesperson in established buyer-seller relationships : working paper / Harald Biong, Fred Selnes Cambridge, Mass. : Marketing Science Institute , 1996
319 no. 96-119 Business strategic orientation, information systems strategic orientation, and strategic alignment : working paper / Yolande E. Chan ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
320 no. 96-120 Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper / Demetrios Vakratsas, Tim Ambler Cambridge, Mass. : Marketing Science Institute , 1996
321 no. 96-121 Metrics to value R&D : an annotated bibliography : special report / John R. Hauser Cambridge, Mass. : Marketing Science Institute , 1996
322 no. 96-122 Deriving joint space maps of bundle compositions and market segments : an application to new product options : technical working paper / Wayne S. DeSarbo ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
323 no. 96-124 Designing recognizable logos : working paper / Pamela W. Henderson, Joseph A. Cote Cambridge, Mass. : Marketing Science Institute , 1996
324 no. 96-125 Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper / Rohit Deshpandé, John U. Farley Cambridge, Mass. : Marketing Science Institute , 1996
325 no. 96-126 Effects of nationality on global strategy in major American, European, and Japanese multinational companies : working paper / George S. Yip, Johny K. Johansson, Johan Roos Cambridge, Mass. : Marketing Science Institute , 1996
326 no. 96-127 The long-term impact of promotion and advertising on consumer brand choice : working paper / Carl F. Mela, Sunil Gupta, Donald R. Lehmann Cambridge, Mass. : Marketing Science Institute , 1996
327 no. 96-128 1996 report summaries collection Cambridge, Mass. : Marketing Science Institute , 1997
328 no. 96-123 Designing positively evaluated logos : working paper / Pamela W. Henderson, Joseph A. Cote Cambridge, Mass. : Marketing Science Institute , 1996
329 no. 97-100 Brand alliances as infromation about unobservable product quality / Akshay R. Rao, Lu Qu, Robert W. Ruekert Cambridge, Mass. : Marketing Science Institute , c1997
330 no. 97-101 Use and usability : business-focused market research : Le Meridien Hotel, Boston, Massachusetts, September 12-13, 1996 / prepared by Puneet Manchanda Cambridge, Mass. : Marketing Science Institute , c1997
331 no. 97-102 Sustained spending and persistent response : a new look at long-term marketing profitability / Marnik G. Dekimpe, Dominique M. Hanssens Cambridge, Mass. : Marketing Science Institute , c1997
332 no. 97-103 The influence of market orientation on channel relationships : a dyadic examination / Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker Cambridge, Mass. : Marketing Science Institute , c1997
333 no. 97-104 Information search style and business performance in dynamic and stable environments : an exploratory study / Stanley F. Slater, John C. Narver Cambridge, Mass. : Marketing Science Institute , c1997
334 no. 97-105 Interactive home shopping and the retail industry / Joseph Alba ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1997
335 no. 97-106 Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions / Kevin Lane Keller, David A. Aaker Cambridge, Mass. : Marketing Science Institute , c1997
336 no. 97-107 Market orientation in U.S. and Scandinavian companies : a cross culture study / Fred Selnes, Bernard J. Jaworski, Ajay K. Kohli Cambridge, Mass. : Marketing Science Institute , c1997
337 no. 97-108 Factors affecting organizational performance : a five-country comparison / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , c1997
338 no. 97-109 Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination / Jan B. Heide, John P. Murry, Jr Cambridge, Mass. : Marketing Science Institute , c1997
339 no. 97-110 Organizational improvisation in new product development / Anne S. Miner, Christine Moorman, Paula Bassoff Cambridge, Mass. : Marketing Science Institute , c1997
340 no. 97-111 Testing new direct marketing offerings : the interplay of management judgment and statistical models / Vicki G. Morwitz, David C. Schmittlein Cambridge, Mass. : Marketing Science Institute , c1997
341 no. 97-112 When do purchase intentions predict sales? / Vicki G. Morwitz, Joel H. Steckel, Alok Gupta Cambridge, Mass. : Marketing Science Institute , c1997
342 no. 97-113 Organizational team learning for really new product development / Gary S. Lynn Cambridge, Mass. : Marketing Science Institute , c1997
343 no. 97-114 Why store brand penetration varies by retailer / Sanjay K. Dhar, Stephen J. Hoch Cambridge, Mass. : Marketing Science Institute , c1997
344 no. 97-115 Asymmetric quality tier competition : an alternative explanation / K. Sivakumar Cambridge, Mass. : Marketing Science Institute , c1997
345 no. 97-116 Antecedents and consequences of marketing managers' conflict-handling behaviors : a five-country comparative study and strategic implications / X. Michael Song, Jinhong Xie, Barbara Dyer Cambridge, Mass. : Marketing Science Institute , c1997
346 no. 97-117 Research, development, and engineering metrics / John R. Hauser Cambridge, Mass. : Marketing Science Institute , c1997
347 no. 97-118 A different game : really new products, evolving markets, and responsive organizations : le Meridien Hotel, Boston, Massachusetts, May 5-6, 1997 / prepared by Page Moreau Cambridge, Mass. : Marketing Science Institute , c1997
348 no. 97-119 Market-based assets and shareholder value : a framework for analysis / Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey Cambridge, Mass. : Marketing Science Institute , c1997
349 no. 97-120 Point-of-purchase promotions that sell more units / Brian Wansink, Robert J. Kent, Stephen J. Hoch Cambridge, Mass. : Marketing Science Institute , 1997
350 no. 97-121 Competitive responses to external market information flows : the case of the nutrition labeling and education act / Christine Moorman Cambridge, Mass. : Marketing Science Institute , c1997
351 no. 97-122 Brands, brand managers, and the management of brands : where to next? / Pierre Berthon, James M. Hubert, Leyland F. Pitt Cambridge, Mass. : Marketing Science Institute , c1997
352 no. 97-123 The effects of brand name suggestiveness on advertising recall / Kevin Lane Keller, Susan E. Heckler, Michael J. Houston Cambridge, Mass. : Marketing Science Institute , c1997
353 no. 97-124 New frontiers in competitive decision making : toward a research agenda : Conference on Competitive Desicion Making June 6-8, 1997, Charleston, South Carolina / prepared by Alan J. Malter ; organized by Joel E. Urbany Cambridge, Mass. : Marketing Science Institute , c1997
354 no. 97-125 Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction / Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister Cambridge, Mass. : Marketing Science Institute , c1997
355 no. 97-126 Why do consumers pay more for national brands than for store brands? / Raj Sethuraman, Catherine Cole Cambridge, Mass. : Marketing Science Institute , c1997
356 no. 97-127 Will it ever fly? modeling the takeoff of really new consumer durables / Peter N. Golder, Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1997
357 no. 97-128 The ownership effect in consumer responses to brand line stretches / Amna Kirmani, Sanjay Sood, Sheri Bridges Cambridge, Mass. : Marketing Science Institute , c1997
358 no. 97-129 Reserch frontiers in interactive marketing : September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts / prepared by Lisa Klein, Nicholas Lurie Cambridge, Mass. : Marketing Science Institute , c1997
359 no. 97-130 1997 report summaries collection Cambridge, Mass. : Marketing Science Institute , 1997
360 no. 98-100 A model of customer satisfaction with service encounters involving failure and recovery / Amy K. Smith, Ruth N. Bolton, Janet Wagner Cambridge, Mass. : Marketing Science Institute , c1998
361 no. 98-101 The impact of marketing policy on promotional price elasticities and baseline sales / Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister Cambridge, Mass. : Marketing Science Institute , c1998
362 no. 98-102 Organizing for radical product innovation / Rajesh K. Chandy, Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1998
363 no. 98-103 Commercial adoption of advances in the analysis of scanner data / Randolph E. Bucklin, Sunil Gupta Cambridge, Mass. : Marketing Science Institute , c1998
364 no. 98-104 Preproduction market potential assessment of innovative consumer products / Rajiv Grover, Muammer Ozer Cambridge, Mass. : Marketing Science Institute , c1998
365 no. 98-105 Brand managers' perceptions of the marketing communications budget allocation process / George S. Low, Jakki J. Mohr Cambridge, Mass. : Marketing Science Institute , c1998
366 no. 98-106 A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction / Ruth N. Bolton, Katherine N. Lemon Cambridge, Mass. : Marketing Science Institute , c1998
367 no. 98-107 Antecedents and consequences of costomer value : testing an expanded framework / Douglas B. Grisaffe, Anand Kumar Cambridge, Mass. : Marketing Science Institute , c1998
368 no. 98-108 Climbing the commitment ladder : the impact on customer commitment of disconfirmation of service expectations / Susan S. White, Benjamin Schneider Cambridge, Mass. : Marketing Science Institute , c1998
369 no. 98-109 Backward framing through memory reconstruction / Kathryn A. Braun, Gerald Zaltman Cambridge, Mass. : Marketing Science Institute , c1998
370 no. 98-110 A business perspective on database marketing and consumer privacy practices / George R. Milne, María-Eugenia Boza Cambridge, Mass. : Marketing Science Institute , c1998
371 no. 98-111 Variety for sale : mass customization or mass confusion? / Cynthia Huffman, Barbara E. Kahn Cambridge, Mass. : Marketing Science Institute , c1998
372 no. 98-112 Paradoxes of technology : consumer cognizance, emotions, and coping strategies / David Glen Mick, Susan Fournier Cambridge, Mass. : Marketing Science Institute , c1998

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