| 1 |
Basic retailing / Irving Burstiner
2nd ed. - Homewood, IL : Irwin , c1991
|
| 2 |
Strategic logistics management / Douglas M. Lambert, James R. Stock
3rd ed. - Homewood, IL : Irwin , c1993
|
| 3 |
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
3rd ed. - Homewood, Ill. : Irwin , c1993
|
| 4 |
Fundamentals of selling / Charles Futrell
4th ed. - Homewood, Ill. : Irwin , c1990
|
| 5 |
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham
Chicago : Irwin , c1995
|
| 6 |
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché
2nd ed. - Irwin : Chicago , c1995
|
| 7 |
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
3rd ed. - Burr Ridge, Ill. : Irwin , c1994
|
| 8 |
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
Burr Ridge, Ill. ; Boston : Irwin , c1993
|
| 9 |
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
6th ed. - Chicago : Irwin , c1995
|
| 10 |
International marketing / Philip R. Cateora
9th ed. - Chicago : Irwin , c1996
|
| 11 |
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr, Victoria L. Crittenden
5th ed. - Homewood, IL : Irwin , c1996
|
| 12 |
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
4th ed. - Chicago : Irwin , c1996
|
| 13 |
Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché
2nd ed.. - Chicago : Irwin , 1996
|
| 14 |
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
12th ed. - Chicago ; London : Irwin , c1996
|
| 15 |
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
4th ed. - Chicago : Irwin , c1995
|
| 16 |
Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden
6th ed. - Chicago : Irwin , c1996
|
| 17 |
New products management / C. Merle Crawford
5th ed.. - Chicago : Irwin , c1997
|
| 18 |
Strategic marketing / David W. Cravens
5th ed. - Chicago, IL : Irwin , c1997
|
| 19 |
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
recycled paper. - 4th ed. - Chicago, Ill. : Irwin , c1997
|
| 20 |
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
7th ed. - Boston, Mass. : Irwin , c1997
|
| 21 |
Product management / Donald R. Lehmann, Russell S. Winer
2nd ed. - Chicago : Irwin , c1997
|
| 22 |
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson
Chicago : Irwin , c1997
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| 23 |
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter
: international ed. - 2nd ed. - Boston, Mass. : Irwin/McGraw Hill , c1998
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