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<図書>
The Marketing series

出版者 London ; Oxford : Butterworth-Heinemann
本文言語 英語

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書誌ID 1000296833
NCID BA00527772

子書誌情報を非表示

1 . Professional development Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.] : pbk. - Oxford : Butterworth-Heinemann , 1998
2 Practitioner Marketing strategy / Paul Fifield pbk.. - Jordan Hill, Oxford : Butterworth-Heinemann , 1992
3 International marketing / Stanley J. Paliwoda : pbk. - 2nd ed. - Jordan Hill, Oxford ; Tokyo : Butterworth-Heinemann , c1993
4 . Professional development Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Adrian Payne and David Ballantyne : pbk. - Oxford : Butterworth-Heinemann , 1993, c1991
5 . CIM student Consumer behaviour : behavioural aspects of marketing / Chris Rice Oxford : Butterworth-Heinemann , 1993
6 practitioner The marketing audit : translating marketing theory into practice / Malcolm H.B. McDonald ; written in association with John W. Leppard : pbk. - Oxford : Butterworth-Heinemann , 1993, c1991
7 Trade marketing strategies : the partnership between manufacturers, brands and retailers / Geoffrey Randall 2nd ed. - Oxford : Butterworth-Heinemann , 1994
8 Professional development Below-the-line promotion / John Wilmshurst Oxford : Butterworth-Heinemann , 1993
9 . Professional develoment Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.] Oxford : Butterworth-Heinemann , 1995
10 Professional development The CIM marketing dictionary / Norman A. Hart 5th ed. - Oxford : Butterworth-Heinemann , 1996
11 International marketing / Stanley J. Paliwoda, Michael. J. Thomas 3rd ed. - Oxford : Butterworth-Heinemann , 1998
12 professional Creating powerful brands : in consumer, service and industrial markets / Leslie de Chernatony and Malcolm MacDonald 2nd ed. - Oxford : Butterworth-Heinemann , 1998