Marketing Science Institute

著者名典拠詳細を表示

著者の属性 団体
一般注記 Its Marketing development in the European ... 1964
Analytic approaches to ... 1979: t.p. (Marketing Science Institute, Cambridge, Mass.)
Est. 1962
から見よ参照 MSI
M.S.I
コード類 典拠ID=5010103702  NCID=DA02846712
1 A model of customer satisfaction with service encounters involving failure and recovery / Amy K. Smith, Ruth N. Bolton, Janet Wagner Cambridge, Mass. : Marketing Science Institute , c1998
2 The impact of marketing policy on promotional price elasticities and baseline sales / Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister Cambridge, Mass. : Marketing Science Institute , c1998
3 Organizing for radical product innovation / Rajesh K. Chandy, Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1998
4 Reflections on the futures of marketing : practice and education / edited by Donald R. Lehmann and Katherine E. Jocz Cambridge, MA : Marketing Science Institute , c1997
5 1996 report summaries collection Cambridge, Mass. : Marketing Science Institute , 1997
6 Brand alliances as infromation about unobservable product quality / Akshay R. Rao, Lu Qu, Robert W. Ruekert Cambridge, Mass. : Marketing Science Institute , c1997
7 Use and usability : business-focused market research : Le Meridien Hotel, Boston, Massachusetts, September 12-13, 1996 / prepared by Puneet Manchanda Cambridge, Mass. : Marketing Science Institute , c1997
8 Sustained spending and persistent response : a new look at long-term marketing profitability / Marnik G. Dekimpe, Dominique M. Hanssens Cambridge, Mass. : Marketing Science Institute , c1997
9 The influence of market orientation on channel relationships : a dyadic examination / Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker Cambridge, Mass. : Marketing Science Institute , c1997
10 Information search style and business performance in dynamic and stable environments : an exploratory study / Stanley F. Slater, John C. Narver Cambridge, Mass. : Marketing Science Institute , c1997
11 Interactive home shopping and the retail industry / Joseph Alba ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1997
12 Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions / Kevin Lane Keller, David A. Aaker Cambridge, Mass. : Marketing Science Institute , c1997
13 Market orientation in U.S. and Scandinavian companies : a cross culture study / Fred Selnes, Bernard J. Jaworski, Ajay K. Kohli Cambridge, Mass. : Marketing Science Institute , c1997
14 Factors affecting organizational performance : a five-country comparison / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , c1997
15 Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination / Jan B. Heide, John P. Murry, Jr Cambridge, Mass. : Marketing Science Institute , c1997
16 Organizational improvisation in new product development / Anne S. Miner, Christine Moorman, Paula Bassoff Cambridge, Mass. : Marketing Science Institute , c1997
17 Testing new direct marketing offerings : the interplay of management judgment and statistical models / Vicki G. Morwitz, David C. Schmittlein Cambridge, Mass. : Marketing Science Institute , c1997
18 When do purchase intentions predict sales? / Vicki G. Morwitz, Joel H. Steckel, Alok Gupta Cambridge, Mass. : Marketing Science Institute , c1997
19 Organizational team learning for really new product development / Gary S. Lynn Cambridge, Mass. : Marketing Science Institute , c1997
20 Why store brand penetration varies by retailer / Sanjay K. Dhar, Stephen J. Hoch Cambridge, Mass. : Marketing Science Institute , c1997
21 Asymmetric quality tier competition : an alternative explanation / K. Sivakumar Cambridge, Mass. : Marketing Science Institute , c1997
22 Antecedents and consequences of marketing managers' conflict-handling behaviors : a five-country comparative study and strategic implications / X. Michael Song, Jinhong Xie, Barbara Dyer Cambridge, Mass. : Marketing Science Institute , c1997
23 Research, development, and engineering metrics / John R. Hauser Cambridge, Mass. : Marketing Science Institute , c1997
24 A different game : really new products, evolving markets, and responsive organizations : le Meridien Hotel, Boston, Massachusetts, May 5-6, 1997 / prepared by Page Moreau Cambridge, Mass. : Marketing Science Institute , c1997
25 Market-based assets and shareholder value : a framework for analysis / Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey Cambridge, Mass. : Marketing Science Institute , c1997
26 Point-of-purchase promotions that sell more units / Brian Wansink, Robert J. Kent, Stephen J. Hoch Cambridge, Mass. : Marketing Science Institute , 1997
27 Competitive responses to external market information flows : the case of the nutrition labeling and education act / Christine Moorman Cambridge, Mass. : Marketing Science Institute , c1997
28 Brands, brand managers, and the management of brands : where to next? / Pierre Berthon, James M. Hubert, Leyland F. Pitt Cambridge, Mass. : Marketing Science Institute , c1997
29 New frontiers in competitive decision making : toward a research agenda : Conference on Competitive Desicion Making June 6-8, 1997, Charleston, South Carolina / prepared by Alan J. Malter ; organized by Joel E. Urbany Cambridge, Mass. : Marketing Science Institute , c1997
30 Why do consumers pay more for national brands than for store brands? / Raj Sethuraman, Catherine Cole Cambridge, Mass. : Marketing Science Institute , c1997
31 Will it ever fly? modeling the takeoff of really new consumer durables / Peter N. Golder, Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1997
32 The ownership effect in consumer responses to brand line stretches / Amna Kirmani, Sanjay Sood, Sheri Bridges Cambridge, Mass. : Marketing Science Institute , c1997
33 Reserch frontiers in interactive marketing : September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts / prepared by Lisa Klein, Nicholas Lurie Cambridge, Mass. : Marketing Science Institute , c1997
34 1997 report summaries collection Cambridge, Mass. : Marketing Science Institute , 1997
35 1995 report summaries collection Cambridge, Mass. : Marketing Science Institute , c1996
36 Developing customers, products, and markets for services : the Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995 : conference summary / prepared by Thomas Burnham Cambridge, Mass. : Marketing Science Institute , 1996
37 Pioneer brand advantage in Japan and the United States : working paper / Frank Alpert ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
38 Market signaling and competitive bluffing : an empirical study : working paper / Jehoshua Eliashberg, Thomas S. Robertson, Talia Rymon Cambridge, Mass. : Marketing Science Institute , 1996
39 The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper / Dhruv Grewal, Kent B. Monroe, R. Krishnan Cambridge, Mass. : Marketing Science Institute , 1996
40 Perceiving competitive reactions : the value of accuracy (and paranoia) : working paper / Bruce H. Clark, David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1996
41 Using mini-concepts to identify opportunities for really new product functions : working paper / Jeffrey F. Durgee, Gina Colarelli O'Connor, Robert W. Veryzer Cambridge, Mass. : Marketing Science Institute , 1996
42 Marketing industrial services in Japan and the United States : it's not just "who you know" : working paper / R. Bruce Money Cambridge, Mass. : Marketing Science Institute , 1996
43 Consumer participation in mailing lists : a field experiment : working paper / George R. Milne Cambridge, Mass. : Marketing Science Institute , 1996
44 Achieving strategic advantages in buyer-supplier relationships : working paper / Sandy D. Jap, Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , 1996
45 What does it take to take advantage of product innovation ? : working paper / Deborah Dougherty, Sarah M. Corse Cambridge, Mass. : Marketing Science Institute , 1996
46 Company advertising with a social dimension : working paper / Minette E. Drumwright Cambridge, Mass. : Marketing Science Institute , 1996
47 The birth, life, and death of a cross-functional new product design team : working paper / Michael A. Hitt ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
48 LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition : technical working paper / Makoto Abe Cambridge, Mass. : Marketing Science Institute , 1996
49 Consumer intention to adopt interactive teleshopping : working paper / Mary Ann Eastlick Cambridge, Mass. : Marketing Science Institute , 1996
50 Erosion and variability in brand loyalty / Marnik G. Dekimpe ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
51 Consumer generalization of nutrient content claims in advertising : working paper / J. Craig Andrews, Richard G. Netemeyer, Scot Burton Cambridge, Mass. : Marketing Science Institute , c1996
52 Advertising's second audience : employee reactions to organizational communications : working paper / Mary C. Gilly, Mary Wolfinbarger Cambridge, Mass. : Marketing Science Institute , 1996
53 The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper / X. Michael Song, Jinhong Xie Cambridge, Mass. : Marketing Science Institute , 1996
54 The strategic role of the salesperson in established buyer-seller relationships : working paper / Harald Biong, Fred Selnes Cambridge, Mass. : Marketing Science Institute , 1996
55 Business strategic orientation, information systems strategic orientation, and strategic alignment : working paper / Yolande E. Chan ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
56 Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper / Demetrios Vakratsas, Tim Ambler Cambridge, Mass. : Marketing Science Institute , 1996
57 Metrics to value R&D : an annotated bibliography : special report / John R. Hauser Cambridge, Mass. : Marketing Science Institute , 1996
58 Deriving joint space maps of bundle compositions and market segments : an application to new product options : technical working paper / Wayne S. DeSarbo ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1996
59 Designing recognizable logos : working paper / Pamela W. Henderson, Joseph A. Cote Cambridge, Mass. : Marketing Science Institute , 1996
60 Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper / Rohit Deshpandé, John U. Farley Cambridge, Mass. : Marketing Science Institute , 1996
61 Effects of nationality on global strategy in major American, European, and Japanese multinational companies : working paper / George S. Yip, Johny K. Johansson, Johan Roos Cambridge, Mass. : Marketing Science Institute , 1996
62 The long-term impact of promotion and advertising on consumer brand choice : working paper / Carl F. Mela, Sunil Gupta, Donald R. Lehmann Cambridge, Mass. : Marketing Science Institute , 1996
63 Designing positively evaluated logos : working paper / Pamela W. Henderson, Joseph A. Cote Cambridge, Mass. : Marketing Science Institute , 1996
64 1994 report summaries Cambridge, Mass. : Marketing Science Institute , c1995
65 Promoting effective selling alliances : the roles of trust and organizational differences : technical working paper / J. Brock Smith and Donald W. Barclay Cambridge, Mass. : Marketing Science Institute , c1995
66 Does market orientation matter for small firms? : working paper / Alfred M. Pelham and David T. Wilson Cambridge, Mass. : Marketing Science Institute , c1995
67 Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper / Steven N. Silverman and Fajiv Grover Cambridge, Mass. : Marketing Science Institute , c1995
68 National brand and store brand price competition : who hurts whom? : technical working paper / Raj Sethuraman Cambridge, Mass. : Marketing Science Institute , c1995
69 Quality-tier competition : impacts of the "whether" decision and the direction of price change : technical working paper / K. Sivakumar and S. P. Raj Cambridge, Mass. : Marketing Science Institute , c1995
70 The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper / John W. Mullins, Robert W. Ruekert and Orville C. Walker, Jr Cambridge, Mass. : Marketing Science Institute , c1995
71 Retail buyer decision-making in Japan : what U.S. sellers need to know : working paper / Frank Alpert ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1995
72 To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper / Hubert Gatignon and Piet Vanden Abeele Cambridge, Mass. : Marketing Science Institute , c1995
73 Factors in emerging markets and their impact on first mover advantages : working paper / Cheryl Nakata, K. Sivakumar Cambridge, Mass. : Marketing Science Institute , c1995
74 Brand equity and the marketing mix : creating customer value : conference summary / prepared by Sanjay Sood Cambridge, Mass. : Marketing Science Institute , c1995
75 The effect of fast market responsiveness on supply partnerships : working paper / Alexandra J. Campbell Cambridge, Mass. : Marketing Science Institute , c1995
76 Prepurchase preference and postconsumption satisfaction in a service exchange : working paper / Glenn B. Voss, A. Parasuraman Cambridge, Mass. : Marketing Science Institute , c1995
77 Behavioral perspectives on pricing : the Hyatt Harborside Hotel, Boston, Massachusetts, April 27-28, 1995 : conference summary / prepared by Hooman Estelami and Peter Palij Cambridge, Mass. : Marketing Science Institute , c1995
78 Market intelligence dissemination across functional boundaries : working paper / Elliot Maltz, Ajay K. Kohli Cambridge, Mass. : Marketing Science Institute , c1995
79 The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper / Christine Moorman, Jon R. Austin Cambridge : Marketing Science Institute , c1995
80 Modeling and measuring product development cycle time across industries : working paper / Abbie Griffin Cambridge, Mass. : Marketing Science Institute , c1995
81 Payoffs from participating in complementary product strategies : working paper / Sanjit Sengupta Cambridge, Mass. : Marketing Science Institute , c1995
82 Alliance management : a view from the past and a look to the future : working paper / Robert E. Spekman ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1995
83 Organizational innovation for effective new product development : The Hyatt Harborside Hotel, Boston, Massachusetts, September 14-15, 1995 : conference summary / prepared by Rajesh Chandy, Anne Stringfellow Cambridge, Mass. : Marketing Science Institute , c1995
84 Market oriented isn't enough : build a learning organization : commentary / Stanley F. Slater and John C. Narver Cambridge, Mass. : Marketing Science Institute , c1994
85 CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper / Wayne S. DeSarbo and Venkatram Ramaswamy Cambridge, Mass. : Marketing Science Institute , c1994
86 Measuring social values : a multi-item adaptation to the list of values (MILOV) : working paper / Joel Herche Cambridge, Mass. : Marketing Science Institute , c1994
87 How and why package size influences usage volume : working paper / Brian Wansink Cambridge, Mass. : Marketing Science Institute , c1994
88 Using information technology to reduce coordination breakdowns in customer support teams : technical working paper / Sukumar Rathnam, Vijay Mahajan, and Andrew B. Whinston Cambridge, Mass. : Marketing Science Institute , c1994
89 Return on quality (ROQ) : making service quality financially accountable : technical wooking paper / Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham Cambridge, Mass. : Marketing Science Institute , c1994
90 User : a scale to Measure use of market research : technical working paper / Anil Menon and James B. Wilcox Cambridge, Mass. : Marketing Science Institute , c1994
91 Marketing communications strategies today and tomorrow : intergration, allocation, and interactive technologies : conference summary : Royal Sonesta Hotel, MA, March 24-25, 1994 / prepared by Corinne Faure, Lisa Klein Cambridge, Mass. : Marketing Science Institute , c1994
92 Increasing environmental sensitivity via workplace experiences : working paper / Ida E. Berger and Vinay Kanetkar Cambridge, Mass. : Marketing Science Institute , c1994
93 Consider uncertainty and implementation in evaluating market information systems : working paper / Elliot Maltz and Rajendra K. Srivastava Cambridge, Mass. : Marketing Science Institute , c1994
94 Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper / A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry Cambridge, Mass. : Marketing Science Institute , c1994
95 The nature and consequences of marketing channel intermediary commitment : working paper / Nirmalya Kumar, Jonathan D. Hibbard and Louis W. Stern Cambridge, Mass. : Marketing Science Institute , c1994
96 Integrating mechanisms for marketing and R & D : commentary / Abbie Griffin and John R. Hauser Cambridge, Mass. : Marketing Science Institute , c1994
97 To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary / Sanjit Sengupta and Louis P. Bucklin Cambridge, Mass. : Marketing Science Institute , c1994
98 A segmentation model for the targeted marketing of consumer durables : technial working paper / Barry L. Bayus and Raj Mehta Cambridge, Mass. : Marketing Science Institute , c1994
99 Measuring young children's preferences : the use of behaviorally anchored rating scales / Yvonne Cariveau Karsten and Deborah Roedder John Cambridge, Mass. : Marketing Science Institute , c1994
100 Criteria for assessing research on the effects of marketing communications : working paper / Paul N. Bloom, Julie Edell, and Richard Staelin Cambridge, Mass. : Marketing Science Institute , c1994
101 And now for something completely different : "really" new products : conference summary : the Hyatt Harborside, Boston, MA, September 29-30, 1994 / prepared by Marjorie Adams, Joseph LaCugna Cambridge, Mass. : Marketing Science Institute , c1994
102 Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper / Vithala R. Rao and Joel H. Steckel Cambridge, Mass. : Marketing Science Institute , c1994
103 1993 report summaries Cambridge, Mass. : Marketing Science Institute , c1993
104 Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? / Cornelia Pechmann and S.Ratneshwar Cambridge, Mass. : Marketing Science Institute , c1993
105 An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava Cambridge, Mass. : Marketing Science Institute , c1993
106 The capabilities of market-driven organaizations / George S. Day Cambridge, Mass. : Marketing Science Institute , c1993
107 Market orientation and business performance : an analysis of panel data / John C. Narver, Robert Jacobson, and Stanley F. Slater Cambridge, Mass. : Marketing Science Institute , c1993
108 Using dominance measures to evaluate brand extensions / Paul M. Herr, Peter H. Farquhar and Russell H. Fazio Cambridge, Mass. : Marketing Science Institute , c1993
109 Learning orientation, working smart, and effective selling / Harish Sujan, Barton A. Weitz, and Nirmalya Kumar Cambridge, Mass. : Marketing Science Institute , c1993
110 Market share and roi : a peek at some unobserved variables / Kusum L. Ailawadi, Paul W. Farris, Mark E. Parry Cambridge, Mass. : Marketing Science Institute , c1993
111 Validating a dial-turning instrument for real-time measurement of affective and ebaluative responses to advertising / Michel Tuan Pham, G. David Hughes, Joel B. Cohen Cambridge, Mass. : Marketing Science Institute , c1993
112 Seeing the voice of the customer : the zaltman metaphor elicitation technique / Gerald Zaltman, Robin A. Higie Cambridge, Mass. : Marketing Science Institute , c1993
113 Consumer search and decision problems in a transitional economy : Hungary, 1989-1992 / Lawrence F. Feick, Robin A. Higie and Linda L. Price Cambridge, Mass. : Marketing Science Institute , c1993
114 Economic consequences of providing quality and customer satisfaction / Eugene W. Anderson, Claes Fornell, Donald R. Lehmann Cambridge, Mass. : Marketing Science Institute , c1993
115 Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, Gerald Zaltman Cambridge, Mass. : Marketing Science Institute , c1993
116 Behind the state of the union : the impact of design and social processes on relationships in shared management joint venture teams / Jane E. Salk Cambridge, Mass. : Marketing Science Institute , c1993
117 Product managers' use of scanner data : a story of organizational learning / David K. Goldstein Cambridge, Mass. : Marketing Science Institute , c1993
118 Development and validation of the corporate social style inventory : a measure of customer service skills / Juan I. Sanchez and Scott L. Fraser Cambridge, Mass. : Marketing Science Institute , c1993
119 A knowledge-based approach for screening product innovations / "Ram" Sundaresan Ram and Sudha Ram Cambridge, Mass. : Marketing Science Institute , c1993
120 Organizational buying contexts and the procurement process / Michele D. Bunn and William D. Perrault, Jr. Cambridge, Mass. : Marketing Science Institute , c1993
121 Market share and growth are not good predictors of the A/S ratio / by Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry Cambridge, Mass. : Marketing Science Institute , c1993
122 Ten lessons for improving service quality / Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1993
123 Seeing differently : improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets / prepared by Marjorie Adams Cambridge, Mass. : Marketing Science Institute , c1993
124 Global market strategies of U.S. and Japanese businesses / George S. Yip, Johny K. Johansson Cambridge, Mass. : Marketing Science Institute , c1993
125 New tools for understanding brand competition : integrating household and retail scanner data / Gary J. Russell and Wagner A. Kamakura Cambridge, Mass. : Marketing Science Institute , c1993
126 Prior knowledge and the effect of message frames in advertising / Gerald E. Smith and Lawrence H. Wortzel Cambridge, Mass. : Marketing Science Institute , c1993
127 1992 report summaries Cambridge, Mass. : Marketing Science Institute , 1993
128 Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors / Michael D. Hartline and O.C. Ferrell Cambridge, Mass. : Marketing Science Institute , c1993
129 Measuring product development time to improve the development process / Abbie Griffin Cambridge, Mass. : Marketing Science Institute , c1993
130 A financial approach to estimating firm-level brand equity and measuring the impact of marketing events / Carol J. Simon and Mary W. Sullivan Cambridge, Mass. : Marketing Science Institute , c1992
131 Market orientation, performance, and the moderating influence of competitive environment / Stanley F. Slater, John C. Narver Cambridge, Mass. : Marketing Science Institute , c1992
132 Marketing communications, procedural learning, and consumer decision making / Amna Kirmani, Peter Wright Cambridge, Mass. : Marketing Science Institute , c1992
133 Balancing co-marketing alliances for effectiveness / Louis P. Bucklin and Sanjit Sengupta Cambridge, Mass. : Marketing Science Institute , c1992
134 Diluting beliefs about family brands : when brand extensions have a negative impact / Deborah Roedder John, Barbara Loken Cambridge, Mass. : Marketing Science Institute , c1992
135 A schema unification model of brand extensions / Sheri Bridges Cambridge, Mass. : Marketing Science Institute , c1992
136 Do pioneers really have long-term advantages? : a historical analysis / Peter N. Golder and Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1992
137 Superior customer value and business performance : the strong evidence for a market-driven culture / Stanley F. Slater, John C. Narver Cambridge, Mass. : Marketing Science Institute , c1992
138 The nature of organizational search in high-technology markets / Allen M. Weiss and Jan B. Heide Cambridge, Mass. : Marketing Science Institute , c1992
139 The advertising-sales promotion trade-off : theory and practice / George S. Low and Jakki J. Mohr Cambridge, Mass. : Marketing Science Institute , c1992
140 The effect of marketplace factors on private label penetration in grocery products / Raj Sethuraman Cambridge, Mass. : Marketing Science Institute , c1992
141 Retail power : monster or mouse? / Paul W. Farris and Kusum L. Ailawadi Cambridge, Mass. : Marketing Science Institute , c1992
142 Altering message spacing to enhance memory of television commercials / Surendra N. Singh ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1992
143 The market value of trademarks measured via trademark litigation / Sanjai Bhagat, U.N. Umesh Cambridge, Mass. : Marketing Science Institute , c1992
144 Socially responsible organizational buying / Minette E. Drumwright Cambridge, Mass. : Marketing Science Institute , c1992
145 The long-term differentiation value of marketing communication actions / William Boulding, Eunkyu Lee, Richard Staelin Cambridge, Mass. : Marketing Science Institute , c1992
146 A working consensus to collaborate : a field study of manufacturer-supplier dyads / Robert E. Spekman, Deborah Salmond Cambridge, Mass. : Marketing Science Institute , c1992
147 The changing world of marketing : conference summary Cambridge, Mass. : Marketing Science Institute , c1992
148 Predicting post-advertisement attitudes / Debra Lynn Stephens, J. Edward Russo Cambridge, Mass. : Marketing Science Institute , c1992
149 Family decision-making for household durable goods / William L. Wilkie, Elizabeth S. Moore-Shay, Amardeep Assar Cambridge, Mass. : Marketing Science Institute , c1992
150 The voice of the customer / Abbie Griffin and John R. Hauser Cambridge, Mass. : Marketing Science Institute , c1992
151 Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report / Scott Davis, J. Jeffrey Inman, Leigh McAlister Cambridge, Mass. : Marketing Science Institute , 1992
152 Market orientation : antecendents and consequences / Bernard J. Jaworski, Ajay K. Kohli Cambridge, Mass. : Marketing Science Institute , c1992
153 Conference on sales promotions from the consumer, manufacturer, and retailer perspectives / prepared by George Low Cambridge, Mass. : Marketing Science Institute , c1992
154 Assessing reseller performance from the supplier's perspective / Nirmalya Kumar, Louis W. Stern, Ravi S. Achrol Cambridge, Mass. : Marketing Science Institute , c1992
155 Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , c1992
156 Factors affecting information search for consumer durables / William E. Baker and William L. Wilkie Cambridge, Mass. : Marketing Science Institute , c1992
157 The customer visit : an emerging practice in business-to-business marketing / Edward F. McQuarrie, Shelby H. McIntyre Cambridge, Mass. : Marketing Science Institute , c1992
158 Shared marketing programs and the performance of different business strategies / Robert W. Ruekert and Orville C. Walker, Jr. Cambridge, Mass. : Marketing Science Institute , c1991
159 Determining inter-brand substitutability through survey measurement of consumer preference structures / Randolph E. Bucklin, V. Srinivasan Cambridge, Mass. : Marketing Science Institute , c1991
160 An examination of product and market characteristics that affect the financial outcomes of brand extensions / Daniel C. Smith Cambridge, Mass. : Marketing Science Institute , c1991
161 The effects of risk preference, uncertainty, and incentive compensation on salesperson motivation / Richard L. Oliver, Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , c1991
162 Modeling competitive pricing and market share : anatomy of a decision support system / Paul E. Green, Abba M. Krieger Cambridge, Mass. : Marketing Science Institute , c1991
163 Applying targeted-marketing principles to consumer durables / Barry L. Bayus Cambridge, Mass. : Marketing Science Institute , c1991
164 The adoption of marketing and sales automation : a model to explore benefits and risks / Rowland T. Moriarty, Gordon S. Swartz Cambridge, Mass. : Marketing Science Institute , c1991
165 Environment, strategy, and the use of computer-based data : case studies in product management / David K. Goldstein, Namjae Cho Cambridge, Mass. : Marketing Science Institute , c1991
166 Beyond advertising and publicity : the domain of hybrid messages / Siva K. Balasubramanian Cambridgve, Mass. : Marketing Science Institute , c1991
167 Price and brand name as indicators of quality dimensions / Merrie Brucks, Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1991
168 Manufacturer and retailer relationships : replacing power with strategic marketing partnerships / Lawrence H. Wortzel, Meera P. Venkatraman Cambridge, Mass. : Marketing Science Institute , c1991
169 Becoming more market oriented : an exploratory study of the programmatic and market-back approaches / John C. Narver, Stanley F. Slater Cambridge, Mass. : Marketing Science Institute , c1991
170 The changing role of marketing in the corporation / Frederick E. Webster, Jr. Cambridge, Mass. : Marketing Science Institute , c1991
171 The organization of marketing activities of American manufacturers / Donald S. Tull ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1991
172 New product models : practice, shortcomings, and desired improvements / Vijay Mahajan, Jerry Wind Cambridge, Mass. : Marketing Science Institute , c1991
173 Measuring consumer perceptions of brand quality with scanner data : implications for brand equity / Wagner A. Kamakura, Gary J. Russell Cambridge, Mass. : Marketing Science Institute , c1991
174 Measuring overall judgments and attribute evaluations : overall first vs. attributes first / K. Sridhar Moorthy Cambridge, Mass. : Marketing Science Institute , c1991
175 The effects of sequential introduction of brand extensions / Kevin Lane Keller, David A. Aaker Cambridge, Mass. : Marketing Science Institute , c1991
176 Learning about markets / George S. Day Cambridge, Mass. : Marketing Science Institute , c1991
177 Comparing dynamic consumer decision processes in real and computer-simulated environments / Raymond R. Burke ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1991
178 Boundary role ambiguity in marketing positions : scale development and validation / Jagdip Singh, Gary K. Rhoads Cambridge, Mass. : Marketing Science Institute , c1991
179 The use of pledges to build and sustain commitment in distribution channels / Erin Anderson, Barton Weitz Cambridge, Mass. : Marketing Science Institute , c1991
180 Evaluating development processes : QFD as an example / Abbie Griffin Cambridge, Mass. : Marketing Science Institute , c1991
181 Managing brand equity : conference summary / prepared by Eliot Maltz Cambridge, Mass. : Marketing Science Institute , c1991
182 Recognizing and measuring brand assets / Peter H. Farquhar, Julia Y. Han, Yuji Ijiri Cambridge, Mass. : Marketing Science Institute , c1991
183 Brand equity : a perspective on its meaning and measurement / Rajendra K. Srivastava and Allan D. Shocker Cambridge, Mass. : Marketing Science Institute , c1991
184 Conceptualizing, measuring, and managing customer-based brand equity / Kevin Lane Keller Cambridge, Mass. : Marketing Science Institute , c1991
185 Information processing from advertisements : toward an integrative framework / by Deborah J. MacInnis and Bernard J. Jaworski Cambridge, Mass. : Marketing Science Institute , c1990
186 Direct perceptual measurement : methodology and validity / by Michael D. Johnson and David A. Horne Cambridge, Mass. : Marketing Science Institute , 1990
187 Enhancing the managerial relevance of information-processing theory in an advertising context / by Deborah J. MacInnis and Bernard J. Jaworski Cambridge, Mass. : Marketing Science Institute , c1990
188 Implementing the marketing concept through a program of customer visits / by Edward F. McQuarrie and Shelby H. McIntyre Cambridge, Mass. : Marketiang Science Institute , c1990
189 The development of a contingency model of comparative advertising / Cornelia Pechmann and David W. Stewart Cambridge, Mass. : Marketing Science Institute , c1990
190 Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets / Siva K. Balasubramanian and V. Kumar Cambridge, Mass. : Marketing Science Institute , c1990
191 The role of distribution in the diffusion of new durable consumer products / by J. Morgan Jones and Charlotte H. Mason Cambridge, Mass. : Marketing Science Institute , c1990
192 Analyzing corporate cultures in approaching the global marketplace / by Frederick E. Webster, Jr. and Rohit Deshpandé Cambridge, Mass. : Marketing Science Institute , c1990
193 Consumer knowledge of normal prices : an exploratory study and framework / by Joel E. Urbany and Peter R. Dickson Cambridge, Mass. : Marketing Science Institute , c1990
194 Market orientation : the construct, research propositions, and managerial implications / by Ajay K. Kohli and Bernard J. Jaworski Cambridge, Mass. : Marketing Science Institute , c1990
195 Toward a conceptual understanding of the antecedents of strategic alliances / by Robert E. Spekman and Kirti Sawhney Cambridge, Mass. : Marketing Science Institute , c1990
196 Determining the competitive structure of product-markets : practices, issues, and suggestions / Allan D. Shocker, David W. Stewart, and Anthony J. Zahorik Cambridge, Mass. : Marketing Science Institute , c1990
197 The gray market threat to international marketing strategies / by Louis P. Bucklin Cambridge, Mass. : Marketing Science Institute , c1990
198 Designing successful transorganizational marketing alliances / Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern Cambridge, Mass. : Marketing Science Institute , c1990
199 Business strategies in an information economy / Stephan H. Haeckel Cambridge, Mass. : Marketing Science Institute , c1990
200 Roles for research and models in improving new product development / prepared by Bruce D. Weinberg Cambridge, Mass. : Marketing Science Institute , c1990
201 An empirical study of marketing negotiations in the Soviet Union / by Leonid I. Evenko, John L. Graham, Mahesh N. Rajan Cambridge, Mass. : Marketing Science Institute , c1990
202 An empirical examination of relationships in an extended service quality model / A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1990
203 Organizing to become market-driven : conference summary / prepared by Gordon S. Swartz Cambridge, Mass. : Marketing Science Institute , c1990
204 Memory in Advertising : the effect of advertising retrieval cues on brand evaluations / Kevin Lane Keller Cambridge, Mass. : Marketing Science Institute , [1989]
205 The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context / by Amitava Chattopadhyay and Joseph W. Alba Cambridge, Mass. : Marketing Science Institute , 1989
206 Prelaunch forecasting of new automobiles : models and implementation / by Glen L. Urban, John R. Hauser and John H. Roberts Cambridge, Mass. : Marketing Science Institute , 1989
207 Promoting a product line : managerial implications / by Leigh McAlister and John S. Hulland Cambridge, Mass. : Marketing Science Institute , 1989
208 The use of developmental and evaluative market research / by Gerald Zaltman Cambridge, Mass. : Marketing Science Institute , 1989
209 Leapfrogging behavior and the purchase of industrial innovations : theory and evidence / by Allen M. Weiss and George John Cambridge, Mass. : Marketing Science Institute , 1989
210 The effects of felt involvement on consumers' attention and comprehension processes / by Richard L. Celsi and Jerry Olson Cambridge, Mass. : Marketing Science Institute , 1989
211 Interpretive barriers to successful product innovation / by Deborah Dougherty Cambridge, Mass. : Marketing Science Institute , 1989
212 Toward understanding and controlling customer dissatisfaction with waiting / by Elizabeth C. Clemmer and Benjamin Schneider Cambridge, Mass. : Marketing Science Institute , 1989
213 Exploring the usefulness of brain waves as measures of advertising response / by Jerry Olson and William Ray . Eeg activity reflects the content of commercials / by Linda F. Alwitt Cambridge, Mass. : Marketing Science Institute , 1989
214 Accounting for the market share-ROI relationship / by Paul W. Farris, Mark E. Parry and Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , c1989
215 The effect of market orientation on business profitability / by John C. Narver and Stanley F. Slater Cambridge, Mass. : Marketing Science Institute , 1989
216 It's 1990-Do you know where your marketing is? : commentary / Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , 1989
217 A model of distributor firm and manufacturer firm working partnerships / James C. Anderson and James A. Narus Cambridge, Mass. : Marketing Science Institute , c1989
218 Consumer evaluations of brand extensions / David A. Aaker and Kevin Lane Keller Cambridge, Mass. : Marketing Science Institute , c1989
219 Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / by Rashi Glazer Cambridge, Mass. : Marketing Science Institute , 1989
220 Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary / by Robert W. Shoemaker, Kenneth G. Hardy and Herbert F. MacKenzie Cambridge, Mass. : Marketing Science Institute , c1989
221 Rediscovering the marketing concept / by Frederick E. Webster, Jr Cambridge, Mass. : Marketing Science Institute , c1988
222 A strategic framework for diagnosing manufacturer-reseller conflict / by Allan J. Magrath and Kenneth G. Hardy Cambridge, Mass. : Marketing Science Institute , c1988
223 Impact of sales promotions on when, what, and how much to buy / by Sunil Gupta Cambridge, Mass. : Marketing Science Institute , c1988
224 The feelings mechanism : the impact of feelings on ad-based affect and cognition / by Julie A. Edell ; Marian Chapman Burke Cambridge, Mass. : Marketing Science Institute , 1988
225 The dynamics of consumer response to price discounts / by James M. Lattin and Randolph E. Bucklin Cambridge, Mass. : Marketing Science Institute , c1988
226 Defining, measuring, and managing brand equity / by Lance Leuthesser Cambridge, Mass. : Marketing Science Institute , c1988
227 Business buying behavior : a conference summary / by Deborah Salmond Cambridge, Mass. : Marketing Science Institute , 1988
228 Communication and control processes in the delivery of service quality / by Valarie A. Zeithaml, Leonard L. Berry and A. Parasuraman Cambridge, Mass. : Marketing Science Institute , c1987
229 Conjoint analysis reliability : empirical findings / by David Reibstein, John E. G. Bateson, and William Boulding Cambridge, Mass. : Marketing Science Institute , c1987
230 Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products / by N.G. Papadopoulos ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1987
231 Advertising exposure, loyalty, and brand purchase : a two-stage model of choice / by Gerard J. Tellis Cambridge, Mass. : Marketing Science Institute , c1987
232 Organizational culture and marketing : defining the research agenda / by Rohit Deshpande and Frederick E. Webster Cambridge, Mass. : Marketing Science Institute , c1987
233 Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research / by Dudley M. Ruch Cambridge, Mass. : Marketing Science Institute , c1987
234 How multinationals can cope with gray market imports / by S. Tamer Cavusgil and Ed Sikora Cambridge, Mass. : Marketing Science Institute , c1987
235 A brand-switching model with implications for marketing strategies / by Richard Colombo and Donald G. Morrison Cambridge, Mass. : Marketing Science Institute , c1987
236 Defining and relating price, perceived quality, and perceived value / by Valarie A. Zeithaml Cambridge, Mass. : Marketing Science Institute , c1987
237 Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis : alk. paper. - New York, N.Y. : Praeger , 1986
238 Game theory in marketing management : issues and applications / by C. Anthony di Benedetto Cambridge, Mass. : Marketing Science Institute , c1986
239 Salesforce compensation : insights from management science / by Anne T. Coughlan, and Subrata K. Sen Cambridge, Mass. : Marketing Science Institute , 1986
240 Point-of-purchase behavior and price perceptions of supermarket shoppers / by Peter R. Dickson and Alan G. Sawyer Cambridge, Mass. : Marketing Science Institute , 1986
241 Factors influencing grocery retailers' support of trade promotions / by Ronald C. Curhan and Robert J. Kopp Cambridge, Mass. : Marketing Science Institute , 1986
242 Measurement and use of market response functions for allocating marketing resources / by Vithala R. Rao and Darius J. Sabavala Cambridge, Mass. : Marketing Science Institute , c1986
243 Marketing and technology : a strategic co-alignment / by Noel Capon and Rashi Glazer Cambridge, Mass. : Marketing Science Institute , c1986
244 Pretest market models : a critical evaluation / by Allan D. Shocker and William G. Hall Cambridge : Marketing Science Institute , 1986
245 Competitors as sources of innovative marketing strategies / by C. Whan Park and Daniel C. Smith Cambridge : Marketing Science Institute , 1986
246 The impact of price promotions on a brand's market share, sales pattern, and profitability / by Leigh McAlister Cambridge, Mass. : Marketing Science Institute , 1986
247 Perceptual maps and the optimal location of new products / by Richard Schmalensee and Jacques-François Thisse Cambridge, Mass. : Marketing Science Institute , c1986
248 Servqual : a multiple-item scale for measuring customer perceptions of service quality / by A. Parasuraman, Valarie Zeithaml, and Leonard L. Berry Cambridge, Mass. : Marketing Science Institute , 1986
249 Summary of Conference on Standardizing International Entry, Positioning and Distribution Strategies, Brussels, October 27-28, 1986 / co-sponsored by The Marketing Science Institute and the European Institute for Advanced Studies in Management ; prepared by Hanns Ostmeier [Cambridge, Mass. : Marketing Science Institute , 1986?]
250 New developments in marketing research : summary of Marketing Science institute conference, October 8, 1986 / prepared by Scott Hoenig Cambridge, Mass. : Marketing Science Institute , 1986
251 Conjoint calibration of the customer/competitor interface in industrial markets / by David B. Montgomery Cambridge, Mass. : Marketing Science Institute , 1985
252 Central problems in the management of innovation / by Andrew H. Van de Ven Cambridge, Mass. : Marketing Science Institute , 1985
253 Experience curves : evidence, empirical issues, and applications / by David B. Montgomery and George S. Day Cambridge, Mass. : Marketing Science Institute , 1985
254 Managing marketing channel relationships : report of conference cosponsored by Marketing Science Institute and Duke University / by William T. Ross with contributions from Elizabeth Creyer ... [et al.] Cambridge, Mass. : Marketing Science Institute , c1985
255 The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young Cambridge, Mass. : Marketing Science Institute , 1984
256 Support systems for national account management programs : promises made, promises kept / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1984
257 Organizing the national account force / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1984
258 Research on sales promotion : collected papers / edited by Katherine E. Jocz Cambridge, Mass. : Marketing Science Institute , c1984
259 Identifying competitive brand relationships when consumers seek variety / by Leigh McAlister and James M. Lattin Cambridge, Mass. : Marketing Science Institute , c1984
260 A conceptual model of service quality and its implications for future research / by A. Parasuraman and Leonard L. Berry Cambridge, Mass. : Marketing Science Institute , 1984
261 Industrial market segmentation : a nested approach / by Thomas V. Bonoma and Benson P. Shapiro Cambridge, Mass. : Marketing Science Institute , c1983
262 Priorities for research in strategic marketing / by George S. Day and Robin Wensley Cambridge, Mass. : Marketing Science Institute , 1983
263 Using brain-wave measures to assess advertising effects / Jerry C. Olson and William J. Ray Cambridge, Mass. : Marketing Science Institute , 1983
264 Consumers' time expenditures : a behavioral model and empirical test / by Philip E. Hendrix, Thomas C. Kinnear and James R. Taylor Cambridge, Mass. : Marketing Science Institute , c1983
265 A framework for analyzing vertical integration issues in marketing / by Erin M. Anderson and Barton A. Weitz Cambridge, Mass. : Marketing Science Institute , 1983
266 Comments on Christian Grönroos' Strategic management and marketing in the service sector / by Kenneth L. Bernhardt and G. Lynn Shostack Cambridge, Mass. : Marketing Science Institute , c1983
267 National account management : emerging insights / by Benson P. Shapiro and Rowland T. Moriarty Cambridge, Mass. : Marketing Science Institute , 1982
268 Strategic marketing and the product life cycle / by Frederick D. Wiersema Cambridge, Mass. : Marketing Science Institute , c1982
269 Analytic approaches to product and marketing planning : the second conference : proceedings of conference / cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. Shocker Cambridge, Mass. : Marketing Science Institute , 1982
270 Benefit segmentation : an industrial application / by Rowland T. Moriarty and David J. Reibstein Cambridge, Mass. : Marketing Science Institute , 1982
271 Determinants of food consumption in American households / by Marketing Science Institute, in conjunction with Community Nutrition Institute, Diane H. Schmalensee ... [et al.] Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138) : MSI , [1982]
272 Sales management : new developments from behavioral and decision model research : proceedings of workshop / cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979
273 The dialogue that happened : proceedings of workshop on the private costs of Regulation / cosponsored by Marketing Science Institute and University of North Carolina, School of Business Administration ; edited by G. David Hughes and E. Cameron Williams Cambridge, Mass. : MSI , 1979
274 Testing a conceptual framework for consumer service marketing / by John E.G. Bateson ... [et al.] Cambridge, Mass. : Marketing Science Institute , 1978
275 The consumption of household durables : a behavioral review / by Peter R. Dickson and William L. Wilkie Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute , 1978
276 Consumer satisfaction and dissatisfaction : perspectives and overview / H. Keith Hunt Cambridge, Mass. : Marketing Science Institute , c1977
277 Report / Marketing Science Institute Cambridge, Mass : Marketing Science Institute