Bagozzi, Richard P.

著者名典拠詳細を表示

著者の属性 個人
一般注記 His Causal models in marketing, 1979: t.p. (Richard P. Bagozzi)
His Principles of marketing management, c1986: t.p.(Richard P. Bagozzi), Prof. of marketing at the Graduate School of Business of Stanford Univ.
コード類 典拠ID=5003050718
1 Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio Chichester : Wiley , 2011
2 Consumer behavior : information processing and decision making / volume editor, Ashutosh R. Patil ; contributors, Richard P. Bagozzi ... [et al.] Los Angeles ; New Delhi : Sage , 2011
3 Advanced methods of marketing research / edited by Richard P. Bagozzi : pbk. - Cambridge, Mass. : Blackwell , 1994
4 Principles of marketing research / edited by Richard P. Bagozzi : pbk. - Cambridge, Mass. ; Oxford : Blackwell , 1994
5 Sales management : new developments from behavioral and decision model research : proceedings of workshop / cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI , 1979