Rao, Vithala R.

著者名典拠詳細を表示

著者の属性 個人
一般注記 Green, P. E. Applied multidimensional scaling, 1972
Graduate School of Business and Public Administration, Cornell Univ
His Measurement and use of market ... 1986: t.p. (Vithala R. Rao)
コード類 典拠ID=5000922878  NCID=DA0377723X
1 Applied conjoint analysis / Vithala R. Rao Heidelberg : Springer , c2014
2 Handbook of pricing research in marketing / edited by Vithala R. Rao Cheltenham : E. Elgar , c2009
3 Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel Reading, Mass. : Addison-Wesley , c1998
4 The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future / Vithala R. Rao and Joel H. Steckel Chicago ; London : Irwin , c1995
5 Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper / Vithala R. Rao and Joel H. Steckel Cambridge, Mass. : Marketing Science Institute , c1994
6 An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava Cambridge, Mass. : Marketing Science Institute , c1993
7 Measurement and use of market response functions for allocating marketing resources / by Vithala R. Rao and Darius J. Sabavala Cambridge, Mass. : Marketing Science Institute , c1986